B2B Marketing Manager - Dubai

Role Overview

Key Responsibilities

• Own and execute the UAE field marketing programme to drive awareness, engagement, demand, and qualified pipeline.
• Plan and deliver integrated B2B and account-based marketing campaigns from initial brief through execution, optimization, and reporting.
• Own events, roundtables, networking opportunities, industry events, and other market activations.
• Partner with Business Development on account targeting, campaign activation, sales enablement, event follow-up, and pipeline progression.
• Activate opportunities across industry bodies, business communities, free zones, and strategic platforms.
• Collaborate with central brand, content, digital, and communications teams.
• Manage agencies, vendors, budgets, timelines, and external partners.
• Measure performance and pipeline contribution and develop a scalable field marketing playbook.

Requirements

• At least five years of B2B marketing experience.
• Strong hands-on experience in field marketing, campaign management, events, and account-based marketing.
• UAE or wider GCC market experience and understanding of regional business dynamics are essential.
• Experience delivering B2B campaigns, events, and activations supporting demand generation and pipeline development.
• Experience partnering with Business Development on account targeting, sales enablement, and pipeline-focused marketing.
• Experience in fintech, payments, financial services, or related technology is strongly preferred.
• Entrepreneurial, commercially minded, and comfortable with hands-on execution.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• Strong stakeholder management, project management, and communication skills.

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