zoho_recruit
B2B Marketing Manager / Assistant Manager
Kraftshala
Gurugram, IND
Full-time
Mid · 3+ years experience
Onsite
Discovered 1 weeks ago
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- Build and manage a tiered target account list across big brands, large agencies, FMCG, and top SaaS companies, with clear logic for prioritising each segment.
- Design and run segment-specific, account-based campaigns across email and LinkedIn, targeting the people who influence hiring decisions.
- Move accounts from cold to hiring-ready, and hand them over to the outreach team with the right context and insights.
- Build the sales-enablement content the outreach team needs for live conversations — case studies, testimonials, blogs, one-pagers, and talent briefs.
- Maintain a lean, credible B2B presence across the channels where hiring decision-makers spend their time.
- Own the B2B marketing funnel from target-account identification through account engagement and handoff to the outreach team.
- Build a repeatable ABM engine that can scale across priority segments and evolve based on what works.
- Ensure marketing efforts are closely connected to recruiter acquisition and business outcomes, rather than operating as a standalone brand function.
- Collaborate closely with sales/outreach and leadership to prioritise accounts, sharpen messaging, and improve the overall approach.
- Continuously measure, learn, and iterate based on account and campaign performance.
- 3–5 years of experience in B2B marketing, demand generation, ABM, growth marketing, or similar roles. (We’re not too fussed about the exact years of experience, as that’s just a proxy for your skill level, which is what we really care for.)
- Past roles could include B2B Marketing Manager/Associate, Demand Generation Manager, Growth Marketing Manager, ABM Manager, or similar roles in SaaS, EdTech, D2C, or other B2B businesses.
- Experience with:
- Building and executing B2B/ABM campaigns across channels such as LinkedIn and email.
- Identifying and researching target accounts and decision-makers, and tailoring campaigns based on account needs.
- Using CRM, marketing automation and prospecting tools to manage campaigns and account engagement.
- Creating B2B marketing and sales-enablement content such as case studies, one-pagers, talent briefs, and reports.
- Tracking campaign performance and account-level engagement, with a clear focus on pipeline and business outcomes.
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