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B2B Marketing Generalist
Kraftshala
Gurugram, IND
Full-time
Mid · 3+ years experience
Onsite
Discovered 3 weeks ago
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Key Skills for This Role
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- You enjoy building systems instead of managing campaigns in isolation
- You want marketing efforts to influence real business outcomes
- You’re excited by ABM/ABX, pipeline generation, CRM workflows, and strategic account engagement
- You prefer high-ownership environments where strategy and execution go hand in hand
- Maintain and manage a tiered target account list (100-150 accounts across Network agencies, FMCG, BFSI and D2C majors)
- Design account-specific engagement sequences — not spray campaigns, but content, outreach, and touchpoints that feel relevant to a P&G talent head or a marketing leader at a D2C brand scaling to business leaders at network agencies
- Coordinate with the placements team to identify warm signals (who's hiring, which accounts placed our students, where alumni are) and convert those into marketing moments
- Track account engagement and progression; know which accounts are cold, warming, and ready for a BD conversation
- Own MQL to SQL handoff with the placements/BD team - define what "ready for conversation" looks like and build the CRM workflow to surface it
- Run targeted outbound campaigns (LinkedIn, email) to senior stakeholders at target accounts - Talent Acquisition leads, Marketing Heads, CHROs, and Founders
- Measure contribution to placement pipeline, not just vanity metrics
- Create content specifically for the hiring side - placement outcome reports, talent briefs, case studies of companies that have hired Kraftshala grads
- Manage Kraftshala's LinkedIn presence for the B2B persona - positioning Kraftshala as the highest-signal source of entry-level marketing and sales talent
- Support leadership visibility in circles where hiring decisions get made (LinkedIn, industry events, communities)
- Own the B2B CRM - account records, contact data, engagement tracking, pipeline reporting
- Build and maintain outreach workflows, contact lists, and campaign automations
- Create dashboards that give the leadership team a clear view of account coverage, engagement, and pipeline health
- Target account list defined, tiered, and actively worked - with clear coverage across Tier 1 and Tier 2 accounts
- Outbound sequences running with measurable open/response rates above industry baseline
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