B2B Marketing Manager

Role Overview

Marketing Strategy and Pipeline

• Develop overall B2B and B2G marketing direction across the group.
• Build brand-level strategies and quarterly plans covering segments, positioning, messaging, channels, budgets, and KPIs.
• Build lead-generation strategies and identify priority sectors, organizations, accounts, and decision-makers.
• Develop targeted campaigns and account-based marketing initiatives.
• Align marketing with business development, sales, and partnership teams.
• Establish lead qualification, handover, nurturing, tracking, and reporting processes.

Team and Campaign Leadership

• Lead and develop the marketing team responsible for five brands.
• Translate strategy into ownership, timelines, deliverables, and KPIs.
• Lead integrated campaigns for government entities, enterprises, institutions, and strategic partners.
• Develop go-to-market plans for new services, programs, and initiatives.
• Select channel mixes across digital, content, email, LinkedIn, paid media, events, outreach, and partnerships.
• Monitor campaign performance and optimize based on results.

Content and Engagement

• Ensure differentiated positioning for each brand and guide B2B content development.
• Oversee case studies, presentations, proposals, white papers, reports, landing pages, and sales materials.
• Ensure communications are culturally relevant in Arabic and English.
• Support strategies for government, semi-government, enterprise, and institutional audiences.
• Identify government initiatives, events, forums, partnerships, and market opportunities.
• Evaluate events and connect participation to target accounts and commercial objectives.

Performance Reporting

• Track qualified leads, lead quality, pipeline generated or influenced, conversion rates, and cost per qualified lead.
• Measure campaign ROI, account engagement, channel performance, event-generated opportunities, and marketing contribution to growth.
• Use performance data to improve campaigns, budgets, and channel allocation.

Required Experience

• At least seven years of B2B marketing experience with responsibility for strategy and execution.
• Strong professional experience in the UAE market.
• Experience marketing to enterprise, institutional, or government-related audiences.
• Success generating qualified leads and supporting commercial pipeline growth.
• Experience leading marketing teams and managing multiple brands, business units, or product lines.
• Understanding of B2B demand generation, lead nurturing, CRM, customer journeys, and sales alignment.
• Experience across digital marketing, content, events, partnerships, and direct B2B campaigns.
• Strong analytical, reporting, stakeholder management, and presentation skills.
• Professional fluency in written and spoken Arabic and English.

Strong Advantages

• Experience with UAE government or semi-government entities, B2G marketing, government decision-makers, institutional stakeholders, or large UAE enterprises is advantageous.
• Experience with government-related programs, B2G2C models, strategic partnerships, or institutional business development is advantageous.
• Direct government marketing or government relations experience is advantageous but not mandatory.

Working Model

• This is a full-time, UAE-based, remote-first role.
• Occasional in-person meetings, workshops, events, and collaboration are required in Abu Dhabi or elsewhere in the UAE.

Application Information

• Applicants should highlight measurable campaign, lead, pipeline, UAE market, audience, team management, and commercial impact examples.