Automation Sales Manager

As an Automation Sales Manager , you will play a pivotal role in driving revenue growth and market expansion in the region. You will be responsible for developing and implementing strategic sales plans, intimately understanding the local manufacturing industry, and cultivating strong relationships with key customers and partners. You’ll evaluate customer requirements for automation projects, work with the Engineering / Solutions team to develop concepts, and negotiate pricing and terms with end-users. This is an individual contributor role, accountable for owning growth in your territory (this is not a people manager position).

If you’re motivated to make a real impact on customers’ lives and businesses; drive Formic’s mission to revolutionize the manufacturing industry; and accelerate your career and compensation… we want to get to know you!

Own and execute a regional territory strategy to drive pipeline growth and revenue attainment

Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts

Lead consultative discovery conversations and on-site visits with manufacturing decision makers

Develop tailored automation solutions in partnership with Solutions and Engineering teams

Advance opportunities through the full sales cycle from prospecting to contract execution

Build and maintain executive-level relationships across plant, operations, and ownership stakeholders

Represent Formic at industry events and trade shows to expand market presence

Maintain accurate CRM data, pipeline coverage, and forecast visibility

Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

Proven success in full-cycle B2B sales with consistent revenue attainment

Experience owning and growing a geographic territory independently

Demonstrated ability to build pipeline proactively in new or under-penetrated markets

Strong understanding of manufacturing operations and industrial buying processes

Ability to navigate multi-stakeholder buying committees and technical decision makers

Analytical mindset with the ability to quantify value and communicate ROI clearly

Proficiency in Salesforce or comparable CRM systems

Willingness and ability to travel up to approximately 75% within your assigned region

Comfort operating in a fast-growth environment with evolving processes and priorities

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors

Competitive and Uncapped Commission Structure : Commission plans are provided upon onboarding for commission-eligible roles

Comprehensive Healthcare Coverage : Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available

Additional Insurance Benefits : FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid

Employee Assistance Program (EAP) : Fully funded by Formic, offering support when you need it most

Paid Parental Leave : Up to 12 weeks of paid parental leave

Company-sponsored 401(k) : Invest in your future with our company-facilitated retirement savings plan

Home Office Stipend : A one-time allowance for eligible remote and hybrid employees to support an at-home or on-the-road work setup

Monthly Cell Phone Reimbursement : Monthly stipend toward eligible personal phone and internet expenses

Flexible Time Off : Take the time you need, when you need it, supported by our flexible PTO policy

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to careers@formic.co .

At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here .