Audience Editor, Entertainment

Responsibilities:

Develop strategies, workflows and best practices to rapidly achieve audience growth on search, social and newsletters in collaboration with the greater USA TODAY audience team and the USA TODAY Entertainment leadership team.

Monitor analytics for USA TODAY Entertainment both on platform and on social, in newsletters and alerts, translating that data into action steps for journalists on your direct team and on the broader Entertainment team.

Lead audience planning for major events, tentpoles and breaking news, determining how our journalism should be packaged, distributed and presented at each stage of the audience journey.

Create, edit or optimize audience-focused content during major events and breaking news when needed.

Partner with the content monetization team on new efforts to monetize our journalism and grow audience on social media and distributed platform channels.

Manage a team of content creators charged with ensuring consistent brand strategy, voice and execution across platforms for USA TODAY Entertainment, including social channels, newsletters, section fronts, app alerts and wherever our journalism meets the audience.

Create and monitor reporting and KPI progress, including metrics for loyalty, engagement, relevance and other business goals.

Be an innovative, creative thinker that is willing to experiment to support company's goals.

Requirements:

Bachelor's or master’s degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience.

At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization with expertise in entertainment. Journalism experience is mandatory.

A proven passion and experience with storytelling via social media, search and newsletters, with expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, YouTube, X, Facebook, Threads and more.

Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers.

Proactive leader who can manage their time and prioritize tasks independently.

Devotion to peer-to-peer training, as both a teacher and student.

Technical specifications:

Experience using Google Analytics and Parse.ly or similar tools, experience with using AI to analyze data is a plus.

Expertise in platform-specific data tools such as Meta, TikTok, Reddit, and Salesforce is required.

Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred.

Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders.

Familiarity with news products and journalism and understanding of media analytics and ethics.