Asst Manager - Marketing and Events (Hospitality/Tourism/Recreation Industry)
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Key skills for this role
About the Role
We are seeking an Assistant Manager for Marketing and Events to lead planning and execution of events and support integrated marketing campaigns. The role involves developing event concepts, managing budgets, coordinating with suppliers, and supporting PR activities.
Key Skills for This Role
Responsibilities
- Lead the planning, coordination, and on ground execution of client events including seasonal activations, National Day, Festive Village, school activations, and special celebrations
- Develop event concepts, mood boards, run sheets, and vendor briefs aligned with the Park’s marketing objectives
- Coordinate with suppliers for décor, entertainment, logistics, technical requirements, and permits
- Manage event budgets, timelines, and procurement requests
- Assist the Head of Marketing in executing integrated campaigns for all year round marketing activities
- Coordinate delivery of marketing assets with design teams and agencies
- Support in developing content calendars and ensuring timely rollout of campaign touchpoints
- Monitor campaign performance metrics and support optimization of ongoing activities
- Support cross departmental coordination to ensure campaign readiness at all visitor touchpoints
- Support the drafting of press releases, media alerts, and communication briefs for the PR agency
- Coordinate media visits, influencer engagements, and familiarization tours
- Maintain the PR calendar and assist with event coverage and photography for media distribution
Requirements
- Experience in event planning and execution
- Experience in marketing campaign coordination
- Ability to manage budgets and timelines
- Strong vendor management skills
- Excellent communication and stakeholder management skills
Full Job Posting
Mandatory Details/Skills
- Lead the planning, coordination, and on ground execution of the clients events including seasonal activations, National Day, Festive Village, school activations, and special celebrations.
- Develop event concepts, mood boards, run sheets, and vendor briefs aligned with the Park’s marketing objectives.
- Coordinate with suppliers for décor, entertainment, logistics, technical requirements, and permits.
- Manage event budgets, timelines, and procurement requests.
- Assist the Head of Marketing in executing integrated campaigns for all year round marketing activities.
- Coordinate delivery of marketing assets with design teams and agencies.
- Support in developing content calendars and ensuring timely rollout of campaign touchpoints.
- Monitor campaign performance metrics and support optimization of ongoing activities.
- Support cross departmental coordination to ensure campaign readiness at all visitor touchpoints.
- Support the drafting of press releases, media alerts, and communication briefs for the PR agency.
- Coordinate media visits, influencer engagements, and familiarization tours.
- Maintain the PR calendar and assist with event coverage and photography for media distribution.
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