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Associate Director, Video & Programmatic Acquisition

Thrive Market

California, USA

Full-time

Senior · 7+ years experience

Hybrid

USD 145000-165000 yearly / year

Discovered 2 weeks ago

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THE ROLE

Thrive Market is on a mission to make healthy, affordable food accessible. As we enter our next phase of growth, video and audio media are critical pillars of our acquisition strategy and we’re looking for a seasoned leader to fully own them. We’re hiring an Associate Director of CTV & Programmatic to lead end-to-end ownership of Connected TV, programmatic video (including YouTube), and paid audio — spanning strategy, planning, buying, creative partnership, measurement, and optimization. You’ll be responsible for driving new member growth through these channels while building the infrastructure and frameworks to make them durable acquisition engines. This role reports to the Senior Director of Member Growth.

RESPONSIBILITIES

Own the full CTV, programmatic video, YouTube, and paid audio media strategy — from channel planning and audience segmentation to budget allocation, buying, and performance optimization.
Serve as the day-to-day lead managing Thrive’s agency partner(s) across CTV, YouTube, and audio — holding partners accountable to performance targets and ensuring strategic alignment across planning, buying, and reporting.
Build and manage direct and programmatic CTV buys across streaming platforms (Hulu, Peacock, Paramount+, Amazon, Disney+, Roku, etc.) and YouTube campaigns via Google Ads.
Own paid audio campaigns across streaming platforms (Spotify, Pandora, Amazon Music, iHeart) and programmatic audio, including campaign setup, targeting, bidding, and optimization.
Define and manage media budgets, pacing, and bids across all channels to hit performance targets (CPA, ROAS, CAC, and brand lift metrics).
Lead structured creative testing programs across video and audio — concept, cut length, messaging angle, offer, and format — in close partnership with the creative team; own all video and audio creative briefing and proactively refresh underperforming assets.
Develop measurement frameworks connecting upper-funnel investment to downstream member acquisition, including incrementality testing (geo-lift, holdout), Brand Lift Studies (BLS), and MMM/MTA integration.

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Associate Director, Video & Programmatic Acquisition

Job Fit Check

Key Skills for This Role

Full Job Posting

THE ROLE

RESPONSIBILITIES

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