Associate Director, Programmatic Retail Enablement

Thought Leadership & Market Intelligence

Agency & Cross-Functional Collaboration

Required Experience

Preferred Experience

Qualifications

• Required Experience - 5-8 years of experience in retail media, retail media platforms, programmatic advertising, digital media, commerce media, media strategy, ad technology, or related fields. - Strong understanding of retail media networks, commerce platforms, retailer data, audience activation, campaign measurement, and reporting frameworks. - Hands-on or strategic experience with DSPs and programmatic buying workflows, including platforms such as The Trade Desk, DV360, Amazon DSP, Instacart, Walmart DSP, or similar systems. - Experience developing POVs, playbooks, training materials, strategic recommendations, or other content designed to guide agency or client decision-making. - Strong ability to translate complex industry developments into clear, practical, and actionable guidance. - Experience working cross-functionally with agency teams, investment leads, product teams, analytics teams, or platform stakeholders. - Excellent communication, presentation, project management, and organizational skills. Preferred Experience - Experience within a media agency, retail media network, commerce practice, ad technology company, DSP, platform, or publisher organization. - Familiarity with major retail media platforms such as Amazon Ads, Walmart Connect, Roundel, Instacart Ads, Kroger Precision Marketing, Albertsons Media Collective, Criteo, CitrusAd, or similar platforms. - Experience connecting retail media recommendations to broader programmatic, omnichannel, and performance media strategies. - Experience supporting agency adoption, stakeholder education, product commercialization, or internal capability building at scale. - Comfort operating in a fast-moving environment where the role requires both strategic thinking and hands-on content development.

Responsibilities

• Precision Retail Media Agency Enablement - Support the development and execution of PMX retail media strategy across Publicis Media agencies. - Help agency teams identify where retail media can support client objectives, including commerce outcomes, audience strategy, measurement, and omnichannel media planning. - Develop clear playbooks, POVs, training materials, activation guidance, and best-practice documentation that improve agency understanding and adoption of programmatic retail media capabilities. - Translate retailer, platform, and market developments into practical guidance for agency investment, strategy, commerce, and activation teams. - Serve as an internal subject matter expert on retail media, with a focus on helping teams move from fragmented information gathering to actionable recommendations and scalable output. Programmatic & DSP Integration - Help connect retail media strategy to broader programmatic workflows, including audience strategy, DSP activation, supply access, reporting, and measurement. - Support the development of guidance for activating retail media audiences and inventory through DSPs and programmatic channels where appropriate. - Partner with internal teams to identify opportunities to standardize workflows across retail media networks, DSPs, agency buying teams, and reporting stakeholders. - Maintain a working understanding of key DSP capabilities, programmatic buying models, audience activation options, measurement approaches, and platform limitations relevant to retail media. Capability Development & Product Adoption - Create content and frameworks that help agency teams understand how to use PMX retail media solutions and where they fit within client planning and buying processes. - Help identify workflow gaps, education needs, measurement challenges, and adoption barriers across agencies, then translate those findings into practical solutions. - Support cross-functional execution with PMX Product, Precision, Investment, Commerce, Analytics, and agency stakeholders. - Collaborate with the PMX Partnerships team to ensure retailer, platform, and integration updates are accurately translated into agency guidance, enablement materials, and adoption plans. Thought Leadership & Market Intelligence - Monitor retail media, commerce media, programmatic, and measurement trends to identify implications for Publicis agencies and clients. - Develop internal and external-facing POVs, marketplace updates, and strategic narratives that help Publicis teams position programmatic retail media more effectively. - Evaluate emerging capabilities, platform shifts, and industry developments through the lens of practical agency application and client value. - Support PMX leadership with materials for agency roadshows, executive presentations, training sessions, and strategic planning discussions. Agency & Cross-Functional Collaboration - Work directly with agency stakeholders to understand client needs, identify barriers to adoption, and improve programmatic retail media education and utilization. - Participate in agency-facing discussions, internal business reviews, and client strategy sessions as needed. - Build trusted relationships across PMX, agency investment teams, Commerce, Precision, Analytics, and Product teams. - Help ensure programmatic retail media recommendations are practical, commercially relevant, and grounded in how agencies actually plan, buy, measure, and optimize media.