Associate Director, Marketing

What you will do:

• Partner closely with GTS and GBS Marketing teams to expand lead generation through cross-functional support, pilot programs, best practice adoption while ensuring alignment across marketing priorities.
• Develop and executive integrated marketing strategies, messaging and promotional plans that drive engagement, lead generation, conversion and pipeline growth for global campaigns.
• Lead cross-functional initiatives, ensuring alignment across priorities, resources, timelines and business objectives partnering with centers of excellence.
• Identify and implement innovative marketing opportunities using data-driven insights to improve campaign and program performance and execution.
• Actively problem solve and strategize on how to increase the impact of programs, measured by engagement, win rates, and overall growth.
• Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.
• Create and evolve playbooks, processes, governance frameworks, and operational best practices that enable scalable and efficient execution.
• Manage complex projects and strategic projects by tracking milestones, mitigating risks, removing roadblocks, and ensuring successful delivery.
• Operate independently and build strong relationships across Marketing, Creative Services, Prospect Experience, Digital Experience, Product, Analytics, Campaign Excellence and regional teams to drive alignment and execution collectively.
• Continuously evaluate program performance and make strategic recommendations to improve customer engagement, trends, win rates, and overall business growth.
• What you will need:
• Bachelor’s Degree in business or marketing
• 7+ years of progressive marketing experience, including demand generation, acquisition marketing, and campaign management.
• Proven success developing and executing marketing programs that drive lead generation, pipeline progression, and business growth.
• Strong experience managing cross-functional marketing strategies and working effectively across multiple stakeholder groups. Experience marketing to C-suite executives is preferred.
• Ability to build trusted relationships and influence senior leaders across Marketing, Product, Research, Analytics, and Centers of Excellence.
• Demonstrated success leading complex marketing initiatives, pilot programs, process improvements, and strategic projects simultaneously.
• Strong project management, planning, prioritization, and organizational skills.
• Ability to operate effectively in a fast-paced, evolving environment while managing multiple priorities and deadlines.
• Strong analytical skills and a data-driven mindset, with the ability to interpret complex data, identify trends, develop recommendations, and drive informed decision-making.
• Excellent written, verbal, and presentation skills, including the ability to tailor communications to diverse audiences and influence stakeholders at all levels.
• Experience measuring, reporting, and optimizing marketing performance and return on investment.
• Collaborative leadership style with a strong focus on teamwork, accountability, and results.
• Entrepreneurial mindset with a passion for continuous improvement, innovation, and delivering business outcomes.
• #GSSO
• #LI-MG5
• Who are we?
• At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
• Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
• Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
• What makes Gartner a great place to work?
• Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
• We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
• Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
• We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
• Gartner is the world authority on AI
• At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.
• It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.
• What do we offer?
• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
• Ready to grow your career with Gartner? Join us.
• The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
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