Associate Director, Intelligence

Conduct audience profiling and segmentation to identify target consumer groups and behavioral patterns.

Analyze consumer attitudes, motivations, and purchasing behaviors to uncover actionable insights.

Assess brand health, positioning, and category performance using available research and analytics tools.

Monitor market dynamics, industry developments, and emerging category trends.

Perform competitive landscape analyses to identify opportunities, threats, and white-space opportunities for clients.

Design and execute quantitative and qualitative research initiatives.

Interpret data from multiple sources, including market research, social analytics, digital platforms, and third-party databases.

Apply data triangulation and source validation methodologies to ensure insight accuracy and reliability.

Conduct thematic analysis and synthesize findings into clear business and communications implications.

Translate complex data and research findings into strategic recommendations.

Collaborate with strategy, creative, and PR teams in campaign and communications planning.

Contribute to the development of integrated marketing and communications strategies.

Support new business pitches and client engagements through insight-led recommendations.

Monitor cultural shifts, societal developments, consumer behaviors, and social media conversations.

Identify emerging trends and their potential impact on brands and communications strategies.

Provide ongoing intelligence on audience interests, cultural movements, and digital behaviors.

Develop compelling presentations, reports, and visualizations that communicate research findings and strategic implications.

Present insights and recommendations to internal stakeholders and clients.

Simplify complex information into clear, engaging narratives that support decision-making.

Champion data-informed thinking across teams.

Support the adoption and utilization of intelligence, social listening, and analytics tools.

Explore new methodologies, technologies, and data sources that enhance intelligence capabilities.

Collaborate with regional and global intelligence teams on best practices, tools, and frameworks.

Contribute to the development of dashboards, reporting frameworks, and intelligence products.

Expertise in audience profiling and segmentation.

Strong understanding of brand health, brand positioning, and consumer behavior.

Knowledge of social, digital, and media analytics.

Strong quantitative and qualitative research skills.

Ability to analyze and interpret complex datasets.

Experience in data triangulation, validation, and synthesis.

Ability to translate data into meaningful business and communications insights.

Strong partnership skills with creative, PR, strategy, and client teams.

Capability to connect research findings with business and campaign objectives.

Strong awareness of cultural dynamics, consumer behavior shifts, and digital conversations.

Curiosity about the human psyche, societal trends, and emerging platforms.

Excellent presentation and storytelling skills.

Ability to communicate insights clearly to both technical and non-technical audiences.

Proficiency in creating impactful reports, visualizations, and strategic narratives.