Associate Director -Eyewear Distribution
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Key skills for this role
About the Role
Reed Recruitment Middle East is seeking an Associate Director for Eyewear Distribution in the UAE. The role involves leading regional sales and business growth strategies, managing brand distribution, and building high-performing teams.
Key Skills for This Role
Responsibilities
- Lead the development and execution of regional sales and business growth strategies to achieve revenue targets, profitability objectives, and market share expansion across the MENA region
- Drive strategic business planning through market intelligence, competitive analysis, and identification of emerging trends and growth opportunities
- Oversee the evaluation, selection, and market positioning of assigned eyewear brands and collections to maximize commercial potential
- Establish and implement distribution strategies to ensure optimal brand presence across key retail channels while safeguarding brand equity and positioning
- Build, mentor, and lead high performing sales teams, fostering a culture of accountability, collaboration, and results driven performance
- Develop and maintain strategic relationships with brand principals, key accounts, retailers, and other business partners
- Identify and negotiate new business opportunities, partnerships, and expansion initiatives to accelerate growth
- Ensure effective inventory planning and stock management across assigned territories to support sales objectives and minimize supply disruptions
- Direct visual merchandising initiatives in alignment with brand principals’ guidelines and oversee execution of promotional campaigns across key retail locations
- Lead negotiations to secure premium retail visibility, dedicated brand spaces, window displays, and other high impact promotional opportunities
Requirements
- Bachelor's Degree or Postgraduate Qualification in Marketing, Business Administration, or related discipline; MBA preferred
- Arabic language proficiency (spoken and written) is highly preferred
- Minimum 10–15 years of sales, distribution, or commercial management experience within the GCC region, with at least 5 years in a senior leadership role
- Experience within the eyewear, luxury, fashion, FMCG, or consumer goods sectors is preferred
- Proven track record of delivering sustainable revenue growth, market expansion, and strategic account development
- Strong leadership, people management, and stakeholder engagement capabilities
- Excellent commercial acumen, negotiation, presentation, and communication skills
- Demonstrated ability to build strategic partnerships and manage relationships with international brand principals
- Strong analytical and financial planning skills with experience managing budgets, forecasts, and performance metrics
- Valid UAE Driving License
- Willingness to travel extensively across MENA region
Full Job Posting
Job Description
- We are currently looking for a Associate Director for the Eyewear Distribution group in the UAE.
Responsibilities
- Lead the development and execution of regional sales and business growth strategies to achieve revenue targets, profitability objectives, and market share expansion across the MENA region.
- Drive strategic business planning through market intelligence, competitive analysis, and identification of emerging trends and growth opportunities.
- Oversee the evaluation, selection, and market positioning of assigned eyewear brands and collections to maximize commercial potential.
- Establish and implement distribution strategies to ensure optimal brand presence across key retail channels while safeguarding brand equity and positioning.
- Build, mentor, and lead high performing sales teams, fostering a culture of accountability, collaboration, and results driven performance.
- Develop and maintain strategic relationships with brand principals, key accounts, retailers, and other business partners.
- Identify and negotiate new business opportunities, partnerships, and expansion initiatives to accelerate growth.
- Ensure effective inventory planning and stock management across assigned territories to support sales objectives and minimize supply disruptions.
- Direct visual merchandising initiatives in alignment with brand principals’ guidelines and oversee execution of promotional campaigns across key retail locations.
- Lead negotiations to secure premium retail visibility, dedicated brand spaces, window displays, and other high impact promotional opportunities.
- Monitor sales performance, market dynamics, and customer trends, providing strategic recommendations to optimize business performance.
- Prepare and present business reviews, sales forecasts, market analysis, and strategic reports to senior management and brand partners.
Requirement
- Bachelor's Degree or Postgraduate Qualification in Marketing, Business Administration, or a related discipline; MBA preferred.
- Arabic language proficiency (spoken and written) is highly preferred.
- Minimum 10–15 years of sales, distribution, or commercial management experience within the GCC region, with at least 5 years in a senior leadership role.
- Experience within the eyewear, luxury, fashion, FMCG, or consumer goods sectors is preferred.
- Proven track record of delivering sustainable revenue growth, market expansion, and strategic account development.
- Strong leadership, people management, and stakeholder engagement capabilities.
- Excellent commercial acumen, negotiation, presentation, and communication skills.
- Demonstrated ability to build strategic partnerships and manage relationships with international brand principals.
- Strong analytical and financial planning skills with experience managing budgets, forecasts, and performance metrics.
- Valid UAE Driving License.
- Willingness to travel extensively across MENA region.
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