Assistant Store Manager
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Key skills for this role
About the Role
Al Boom Marine is seeking an Assistant Store Manager to drive sales, manage store operations, and lead a team in Dubai. The role involves achieving sales targets, ensuring compliance, and delivering excellent customer service.
Key Skills for This Role
Responsibilities
- Drive and achieve monthly, quarterly, and annual sales targets and profit objectives
- Monitor store KPIs including sales target, conversion rates, UPT, ATV and footfall trends
- Identify opportunities to increase revenue through promotional strategies, upselling, cross selling
- Analyse sales performance data and develop action plans to address shortfalls and maximize growth
- Ensure smooth day to day store operations including opening/closing procedures, cash handling, and administrative duties
- Maintain high standards of store appearance, hygiene, safety, and visual merchandising
- Implement and enforce company SOPs including cash management, stock handling, refund/exchange policies, and loss prevention
- Lead, manage, and develop a team of Sales Associates, Senior Sales Associate, and Store In Charge
- Conduct regular performance reviews, one on one coaching, and motivational initiatives
- Oversee staff scheduling, leave planning, and floor coverage
- Maintain a customer first culture and handle complex customer issues or escalations
- Monitor inventory levels, oversee stock replenishment, and ensure accuracy in stock counts
Requirements
- Experience in retail store management or assistant management
- Proven ability to drive sales and achieve targets
- Strong leadership and team development skills
- Knowledge of store operations, compliance, and loss prevention
- Excellent customer service and communication skills
- Proficiency in inventory management and reporting
Full Job Posting
Sales & Business Performance
- Drive and achieve monthly, quarterly, and annual sales targets and profit objectives.
- Monitor store KPIs including sales target, conversion rates, UPT, ATV and footfall trends.
- Identify opportunities to increase revenue through promotional strategies, upselling, cross selling.
- Analyse sales performance data and develop action plans to address shortfalls and maximize growth.
Store Operations & Compliance
- Ensure smooth day to day store operations including opening/closing procedures, cash handling, and administrative duties.
- Maintain high standards of store appearance, hygiene, safety, and visual merchandising in line with brand guidelines.
- Implement and enforce company SOPs including cash management, stock handling, refund/exchange policies, and loss prevention.
- Ensure full compliance with local labor laws, health and safety standards, and government regulations.
Team Leadership & Development
- Lead, manage, and develop a team of Sales Associates, Senior Sales Associate, and Store In Charge.
- Conduct regular performance reviews, one on one coaching, and motivational initiatives to drive staff productivity.
- Oversee staff scheduling, leave planning, and floor coverage to ensure operational continuity.
- Foster a collaborative and performance oriented team culture, recognizing high performers and managing underperformance effectively.
Customer Experience & Service Quality
- Maintain a customer first culture by ensuring staff deliver consistent, high quality service.
- Handle complex customer issues or escalations promptly and professionally.
- Train the team in product knowledge, upselling techniques, and customer interaction etiquette.
Inventory & Merchandising Control
- Monitor inventory levels, identify slow moving or fast moving items, and take corrective actions.
- Oversee stock replenishment, stockroom organization, damage reporting, and inter store transfers.
- Ensure 100% accuracy in stock counts and coordinate periodic audits, stocktakes, and loss investigations.
- Work with the merchandising and buying teams to ensure appropriate product mix and availability.
Reporting & Administration
- Submit timely and accurate sales reports, manpower rosters, expense summaries, and operational checklists.
- Track key performance data and prepare monthly dashboards.
- Maintain proper records of store expenses and petty cash.
- Liaise with HR for staffing requirements, disciplinary actions, and grievances.
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