Assistant Store Manager

As Assistant Store Manager at Wrangler, you will be the Store Manager’s trusted partner and a visible leader on the floor. You will combine commercial focus with genuine people leadership, helping the team deliver memorable customer experiences while keeping operations sharp, standards high and the business moving forward.

YOUR MISSION • Bring Wrangler to life through confident leadership, product passion and consistent brand standards. • Support the Store Manager in translating priorities into clear daily actions and measurable results. • Create an inclusive team culture where people feel accountable, recognised and motivated to grow. • Lead from the floor, staying close to customers, colleagues and commercial opportunities.

WHAT YOU WILL OWN • Drive sales, conversion, average transaction value, productivity and profitability through active floor leadership. • Coach colleagues through observation, regular feedback, clear goals and practical development plans. • Act as Manager on Duty and own people, service, operations and security when the Store Manager is absent. • Role-model confident customer service and resolve escalated situations fairly and professionally. • Support recruitment, onboarding, probation reviews, performance conversations and succession planning. • Help align rotas, breaks and floor coverage with customer flow and business needs. • Oversee deliveries, replenishment, stock accuracy, cash controls and store administration. • Key holder responsibilities. • Execute visual merchandising, seasonal launches and promotional activity with pace and attention to detail. • Maintain strong health and safety, security, loss prevention and compliance standards. • Use reporting, customer feedback and competitor insights to identify actions that improve performance.

WHAT YOU BRING • Experience as an Assistant Store Manager or established Store Supervisor in fashion, lifestyle or branded retail. • A proven ability to motivate others and build capability. • Commercial confidence with sales reports, KPIs, stock and productivity. • Excellent communication, organisation and decision making skills. • A hands-on, customer-focused leadership style. • Digital confidence with retail systems and reporting tools. • Flexibility to support weekends, peak periods and occasional travel. • Fluent English, any other language is a plus.