Assistant Sales Manager

About The Role

Key Duties and Responsibilities

• Support the development and implementation of sales strategies to achieve revenue and occupancy targets across all assigned properties.
• Identify new business opportunities through market research, competitor analysis, and changing customer trends.
• Conduct regular sales calls, client meetings, and site visits to generate leads and convert business opportunities.
• Build and maintain strong relationships with key clients, corporate accounts, travel partners, event planners, and other business partners.
• Develop new accounts while supporting the retention and growth of existing clients.
• Understand client requirements and recommend suitable accommodation, events, and hospitality solutions across the properties.
• Establish and maintain partnerships with local businesses, tourism organizations, travel partners, and event planners.
• Represent the properties at trade shows, networking events, exhibitions, and other relevant industry functions.
• Promote the multi-property portfolio and identify cross-selling opportunities across the different properties.
• Monitor sales activities, account performance, revenue generation, and progress against established targets.
• Prepare accurate sales reports, forecasts, market updates, and performance insights for management review.
• Support effective utilization of sales budgets and recommend actions to improve sales performance and return on investment.

Qualifications, Experience and Skills

• Bachelor’s Degree in Hospitality Management, Business Administration, Sales & Marketing, or a related field is preferred.
• Hotel Sales Management or Revenue Management certification is an advantage.
• 3–5 years of relevant experience in hotel, hospitality, events, or multi-property sales is preferred.
• Previous experience managing corporate accounts, travel partners, or hospitality clients is preferred.
• Strong sales, negotiation, business development, and relationship management skills.
• Good understanding of hotel sales, revenue generation, occupancy, and market positioning.
• Strong communication, presentation, networking, and client-servicing skills.
• Experience with CRM systems and sales reporting tools.
• Proficiency in Microsoft Office applications.
• Strong organizational and time-management skills with the ability to manage multiple properties and priorities.
• Results-oriented with strong commercial awareness and customer focus.

Key Performance Indicators (KPIs)

• Achievement of revenue and occupancy targets across assigned properties.
• New account acquisition and existing client retention.
• Sales-led conversion and business opportunity generation.
• Sales budget utilization and return on investment.
• Achievement of individual and team sales objectives.
• Accuracy and timeliness of sales reports, forecasts, and performance insights.