Assistant Marketing & Social Media Manager
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Key skills for this role
Role Overview
Support the Marketing Manager across the Group's brands, including Flat White Specialty Coffee, Honoroast, MUD Pottery Studio, StretchLab, and Flat White Academy.
Plan and execute campaigns, manage social media, coordinate content production, and maintain consistent brand presence.
Balance creativity with execution across multiple brands and convert marketing plans into measurable business results.
Key Skills for This Role
Full Job Posting
About the Role
Support the Marketing Manager across the Group's brands, including Flat White Specialty Coffee, Honoroast, MUD Pottery Studio, StretchLab, and Flat White Academy.
Plan and execute campaigns, manage social media, coordinate content production, and maintain consistent brand presence.
Balance creativity with execution across multiple brands and convert marketing plans into measurable business results.
Brand Marketing and Campaigns
- Support annual and monthly marketing plans for all Group brands.
- Assist with launches, seasonal campaigns, promotions, events, collaborations, and activations.
- Align marketing activities with brand identity, positioning, tone of voice, and commercial objectives.
- Coordinate with internal departments and external stakeholders to deliver campaigns.
- Monitor timelines, deliverables, budgets, approvals, partnerships, market research, and customer trends.
- Identify opportunities to improve brand awareness, engagement, footfall, and revenue.
Social Media Management
- Manage daily social media activities across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels.
- Develop monthly social media calendars and prepare, schedule, publish, and monitor content.
- Write engaging captions and campaign copy for each brand's tone and personality.
- Monitor comments, messages, reviews, mentions, and customer interactions, responding professionally.
- Coordinate with Operations and Customer Service on digital enquiries, complaints, and service recovery.
- Track trends, audience behaviour, content formats, algorithm changes, reach, engagement, growth, and conversions.
Content and Digital Marketing
- Develop creative concepts for campaigns, products, events, team stories, customer experiences, and behind-the-scenes features.
- Coordinate shoots, creative briefs, content suppliers, and marketing collateral production.
- Review content for accuracy, quality, and brand consistency, and maintain an organised content library.
- Support paid campaigns across Meta, Google, TikTok, and other advertising platforms.
- Monitor campaign performance, website traffic, conversions, customer acquisition, and return on investment.
- Support email marketing, customer database campaigns, loyalty initiatives, reports, and analytics-based recommendations.
Community and Brand Governance
- Identify and coordinate influencers, content creators, media partners, and community collaborators.
- Support press releases, media invitations, event coverage, and public-relations activities.
- Ensure consistent use of logos, colours, fonts, imagery, messaging, and brand guidelines.
- Review public listings, profiles, menus, contact details, and operating hours for accuracy.
- Protect brand reputation through professional communication and responsible content management.
Qualifications and Experience
- Bachelor's degree in Marketing, Digital Marketing, Communications, Media, Business Administration, or a related field.
- Minimum 3–5 years of relevant experience in marketing, social media, digital marketing, or brand management.
- Experience in F&B, hospitality, lifestyle, fitness, wellness, retail, or multi-brand organisations is preferred.
- Experience managing multiple social media accounts and content calendars.
- Experience coordinating campaigns, events, content shoots, influencers, and creative suppliers.
- Working knowledge of Meta Business Suite, Google Analytics, digital advertising platforms, and social media analytics.
- Basic proficiency in Canva, Adobe Creative Suite, video-editing applications, or similar tools is preferred.
- Strong English is required; Arabic and Qatar market knowledge are advantages.
Performance Indicators
Performance includes timely calendars, social media reach and engagement, campaign results, content quality, and execution accuracy.
Performance also includes responsiveness, influencer partnership effectiveness, reporting quality, multi-brand prioritisation, and coordination.
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