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Assistant Marketing Manager
Fourseasons
Mumbai, IND
Full-time
Mid · 1+ years experience
Onsite
Discovered 2 weeks ago
Free
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About Four Seasons
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location
- Basic Function:
- To work with the PR Manager on generating awareness of the resort through all media outlets; including a strong focus on local awareness; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the resort website, and the development of a resort e-Newsletter and all electronic marketing tools.
- Role and Responsibilities:
- Create innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
- Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.
- Assist in the development and execution of an annual PR plan as an integral part of resort marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.
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