Assistant Marketing & Communications Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
The Ritz-Carlton is seeking an Assistant Marketing & Communications Manager to create and execute property-level communications. This role manages marketing plans, social media, public relations, and collateral development to drive brand awareness and revenue.
Key Skills for This Role
Responsibilities
- Execute annual marketing plan to budget
- Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns
- Act as liaison between marketing department and advertising agency
- Manage F&B media schedules and verify prompt settlement of accounts
- Execute email marketing and display advertising
- Facilitate social media engagement and update content in local digital channels
- Develop and execute promotions campaigns in F&B, weddings, spa, rooms and conferences through digital and social media channels
- Develop comprehensive PR plan per quarter and execute post sign off from GM
- Write and distribute press releases for property events, promotions, and outlets
- Manage execution of hotel sponsored events, community/government relations activities, and press promotional activities
- Coordinate and execute Hotel and F&B printed materials
- Assist in production of all property, F&B display, and temporary signage
Requirements
- 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred
Full Job Posting
Job Summary
- The Marketing and Communications Assistant Manager is part of an important team that creates and executes property level communications to our customers. Under the leadership of the Assistant Director of Marketing and Communication, this role promotes on brand messaging to customers through traditio
Education And Experience
- Required: 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred
Core Work Activities Hotel Marketing and Advertising
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Assistant Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull through, and 2 way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management
- Develops a comprehensive PR plan per quarter along with agency and executes post sign off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
Direct Marketing and Collateral Development
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
General
- Assists and manages the development, co ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel’s newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
- Partners with Assistant Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at The Ritz-Carlton Hotel Company, L.L.C.
Supervisor-Human Resources
Doha, QAT
The Ritz-Carlton is seeking a Human Resources Supervisor to manage employee relations, recruitment, and HR compliance in Doha. The role requires at least 1 year of related work experience and 1 year of supervisory experi
Supervisor-Human Resources
Doha, QAT
The Ritz-Carlton is hiring a Human Resources Supervisor in Doha, Qatar. The role involves assisting with employee relations, recruitment compliance, record maintenance, and supporting management. Requires at least 1 year
Supervisor-Human Resources
Doha, QAT
The Ritz-Carlton seeks a Human Resources Supervisor to assist in managing employee relations, recruitment, and compliance. The role involves supporting management, maintaining employee records, and ensuring adherence to
Supervisor-Human Resources
Doha, QAT
The Ritz-Carlton in Doha, Qatar seeks a Human Resources Supervisor to assist in monitoring employee relations, recruitment compliance, and HR program administration. Requires high school diploma, 1 year related work expe
Supervisor-Human Resources
Doha, QAT
The Ritz-Carlton in Doha, Qatar seeks a Human Resources Supervisor to assist in monitoring employee relations, recruitment compliance, and HR program administration. Requires high school diploma, 1 year related work expe
Sales Coordinator - The Ritz-Carlton Abu Dhabi, Grand Canal
Abu Dhabi, UAE
Additional Information Job Number 26086336 Job Category Sales & Marketing Location PO Box 91888 Al Maqta Area, Abu Dhabi, United Arab Emirates, United Arab Emirates,VIEW ON MAP Schedule Full Time Located Remotely? N Posi
Supervisor-Human Resources
Doha, QAT
Additional Information Job Number 26088329 Job Category Human Resources Location Ras Abu Abboud Street, Doha, Qatar, Qatar, 26662VIEW ON MAP Schedule Full Time Located Remotely? N Position Type Non-Management Position Su
Supervisor-Human Resources
Doha, QAT
Additional Information Job Number 26088329 Job Category Human Resources Location Ras Abu Abboud Street, Doha, Qatar, Qatar, 26662VIEW ON MAP Schedule Full Time Located Remotely? N Position Type Non-Management Position Su
Supervisor-Human Resources
Doha, QAT
Supervisor-Human Resources
Doha, QAT
Supervisor-Human Resources
Doha, QAT
Supervisor-Human Resources
Doha, QAT
Supervisor-Human Resources
Doha, QAT
Sales Coordinator - The Ritz-Carlton Abu Dhabi, Grand Canal
Abu Dhabi, UAE
Supervisor-Human Resources
Doha, QAT
Supervisor-Human Resources
Doha, QAT