Assistant Manager - Area Sales

Responsible for sales of various SBI Card products in an assigned geography, usually 2-5 regions comprising of 80-200 branches of an SBI Circle, through a large team of 100-200 NFTEs spread across branches and various other points of sales identified by the bank relationships.

• Drive execution of location-wise banca sales execution strategy within assigned geography to drive achievement of overall organization objectives
• Maintain good working relationships at local level with stakeholders across SBI, SBI JVs and Associates & Multiple Partner banks by addressing concerns & providing priority service
• Drive execution of special segment/product/program focused campaigns in assigned geography
• Assess manpower requirements in assigned geography considering MOU & budgets and work with workforce effectiveness to ensure adequate staffing levels across assigned geography
• Responsible for hiring and performance management of NFTEs in assigned area
• Ensure regular NHOs/Refreshers & Product based Trainings for the team to enhance productivity
• Drive team to adopt all New Digital Initiatives of the company by ensuring quick knowledge cascade to extended sales teams by facilitating adequate trainings
• Attend Region/Module P Reviews & share relevant data points/ inputs to create a positive brand Image amongst SBI stakeholders
• Front-end all customer service escalations from the branch walk-in customers in assigned area and resolve them as per the resolution rights shared
• Conduct periodic service camps in upcountry markets in coordination with CS department to reinforce customer & Stakeholder Confidence
• Closely monitor metrics such as Sourcing Mix, Approval Rate, Inflow rate, Processing rate, & Dispatch rate of Applications to track and enhance NFTE productivity and business opportunities
• Drive adoption of New Digital Initiatives in assigned areas by ensuring timely knowledge cascade and requisite trainings for the staff
• Provide support to internal departments in completion of various projects, such as KYC Compliance Of Existing Customer Base by Liaising with Operations Department & reaching out to Customers, Assisting Collections department in collections effort and advising Product/Marketing teams on suitable merchant tie-ups
• Drive periodic team connects/reviews cadence, conducting regular visits to Local Offices of Partner Banks to ensure the same
• Ensure timely preparation and dissemination of relevant reports /MIS to SBI Stakeholders (Cross Sell/Regions/Modules & Networks)
• Manage PSA relationships, premises and associated costs along with relevant SOPs
• Ensure team members and internal processes comply with all regulatory and business compliance guidelines

Measures of Success

• MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA, 4MOB Attrition %, Digital Sourcing %
• Shikhar /Pratham Leads Conversion %
• Voice of Customers
• Process adherence as per MOU
• Effective complaint channelizing and resolution on escalations emanating from SBI and Partners banks

• Awareness of credit card industry landscape
• Understanding of P&L and impact of various metrics/parameters on the bottom-line

Competencies critical to the role

• People Management

• Customer Orientation
• Relationship Management
• Result Orientation

Graduate in any discipline, post graduate preferred

BFSI/Telecom/Any retail sales FMCG, CD etc