Assistant Director of Marketing and Communications
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Key skills for this role
About the Role
The Luxury Collection seeks an Assistant Director of Marketing and Communications to plan and coordinate all communication activities, with emphasis on public relations.
Key Skills for This Role
Responsibilities
- Develop an annual communications plan with specific goals and budgets
- Act as official spokesperson for the hotel and respond to media requests within 24 hours
- Prepare press releases for targeted media locally, regionally, and internationally
- Work with DOM and advertising agency on rooms and food & beverage tactical advertising campaigns
- Coordinate and execute production of all printed materials
- Supervise and direct photography for advertising, collateral, and public relations
Requirements
- High school diploma or GED; 4 years experience in sales and marketing, guest services, front desk, or related professional area
- OR 2 year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in sales and marketing or related professional area
Full Job Posting
Job Summary
- The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications to enhance the prestigious image of the hotel and contributes to revenues.
Candidate Profile
- Required: High school diploma or GED; 4 years experience in sales and marketing, guest services, front desk, or related professional area.
- OR 2 year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in sales and marketing or related professional area.
Managing Marketing Communications Activities
- Develops an annual communications plan with specific goals and budgets.
- Compares actual achievements against goals on a regular basis and takes corrective action.
- Assists the DOM in planning all mailing activities and oversees execution.
- Ensures corporate ID manual is kept up to date and implemented.
- Prepares monthly sales & marketing communications report.
- Supervises and directs photography for advertising, collateral, and public relations.
- Ensures department has comprehensive master slide/photo/CD library.
- Supervises operations of in house art department.
- Monitors activities of competitor hotels and industry trends.
Managing Public Relations Activities
- Acts as official spokesperson for the hotel and responds to media requests within 24 hours.
- Compiles and maintains comprehensive list of media contacts.
- Prepares press releases for appropriate targeted media.
- Works closely with corporate and international press offices.
- Plays key role in community and government relations and VIP handling.
- Secures opportunities, directs and attends hotel sponsored events.
- Creates and organizes press promotional activities.
- Participates in press events/trips organized by regional PR offices.
- Conducts press blitzes when appropriate.
- Ensures press kit information is comprehensive and up to date.
Managing Advertising Activities
- Works with DOM and advertising agency on rooms and food & beverage tactical advertising campaigns.
- Maximizes advertising budget by ensuring consistent creative message and media activities.
- Ensures advertising creative is in synergy with the company.
- Reviews market segmentation and other reports to ensure media scheduling matches segments.
- Monitors and maintains media schedules and prompt settlement of accounts.
Managing Direct Marketing Activities
- Takes integrated approach to DM activities, ensuring consistent and quality image.
- Assists DOM in planning, implementation, and tracking of electronic marketing activities.
- Maintains budget control.
Manages Collateral
- Coordinates and executes production of all printed materials.
- Ensures hotel information is updated regularly on internet/intranet.
- Supervises production and quality of all displays and temporary signage.
- Supervises and budgets for quality gift items.
- Supervises in house graphic designer and/or print shop.
About Marriott International
- Marriott International is an equal opportunity employer.
- The Luxury Collection offers authentic experiences with over 120 properties in more than 35 countries.
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