Assistant Director of catering Sales
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Key skills for this role
About the Role
Tiara Catering seeks an Assistant Director of Catering Sales to support the Director in managing the catering sales department, achieving revenue goals, and maintaining high service standards.
Key Skills for This Role
Responsibilities
- Assist the Director in supervising the sales team, providing guidance on lead conversion, contract negotiation, and upselling
- Review all Banquet Event Orders (BEOs) and contracts for accuracy before circulation
- Directly manage a portfolio of high value corporate and social clients
- Compile weekly and monthly sales reports and analyze performance data
- Act as liaison between sales department and kitchen/operations teams; lead weekly team briefings
- Identify areas for improvement in sales workflows and lead implementation of new systems or digital tools
Requirements
- Bachelor's degree in Hospitality Management, Business Administration, or related field
- Minimum 4 6 years of progressive experience in catering/event sales
- At least 1 2 years in a senior or team lead capacity
- Advanced negotiation skills
- Leadership and team management experience
- Strong understanding of P&L impact, catering margins, and revenue forecasting
- Advanced knowledge of CRM software and MS Office; experience with hospitality systems
- Ability to work flexible hours including evenings, weekends, and holidays
Full Job Posting
Position Summary
- The Assistant Director of Catering Sales supports the Director in managing the catering sales department to achieve revenue goals and maintain high service standards.
- Responsible for overseeing daily operations of the sales team, managing key accounts, and ensuring all sales processes are handled with precision.
- Acts as a mentor to junior staff and leads special projects to improve department efficiency.
Key Responsibilities
- Assist the Director in supervising the sales team, providing day to day guidance on lead conversion, contract negotiation, and upselling techniques.
- Review all Banquet Event Orders (BEOs) and contracts for accuracy before circulation to operations and culinary teams.
- Directly manage a portfolio of high value corporate and social clients, ensuring consistent engagement and retention.
- Compile weekly and monthly sales reports for the Director; analyze performance data to identify gaps and suggest adjustments.
- Act as liaison between sales department and kitchen/operations teams; lead weekly team briefings.
- Identify areas for improvement in sales workflows and lead implementation of new systems or digital tools.
Qualifications & Requirements
- Bachelor's degree in Hospitality Management, Business Administration, or a related field.
- Minimum of 4–6 years of progressive experience in catering/event sales, with at least 1 2 years in a senior or team lead capacity.
- Advanced negotiation skills and proven ability to close complex contracts.
- Demonstrated experience in training team members and managing performance.
- Strong understanding of P&L impact, catering margins, and revenue forecasting.
- Advanced knowledge of CRM software and MS Office; experience with hospitality systems essential.
- Ability to step into the Director's role as needed and handle high level escalations calmly.
Working Conditions
- Full time, high engagement role requiring flexibility to work during events, including evenings, weekends, and holidays.
- Requires balance between high level management and active on the floor presence during major events.
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