Assistant Brand Manager
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Key skills for this role
About the Role
Develop and implement brand strategies, manage product development, execute marketing campaigns, and analyze market insights for the cosmetics sector.
Key Skills for This Role
Full Job Posting
• Brand Strategy & Planning
Develop and implement short- and long-term brand strategies aligned with business objectives
Define brand positioning, target audience, and value proposition
Manage the brand P&L and ensure profitability targets are met
• Product Development & Innovation
Lead new product development (NPD) from concept to launch
Identify market gaps, consumer needs, and emerging trends in the beauty/cosmetics sector
Work closely with R&D and product development teams to ensure product quality and differentiation
• Marketing & Campaign Management
Plan and execute integrated marketing campaigns (digital, retail, influencer, PR)
Oversee content creation, packaging, and brand communication consistency
Manage media planning and campaign performance tracking
• Market & Consumer Insights
Conduct market research and competitor analysis
Analyze sales data, consumer behavior, and category trends
Use insights to refine brand strategy and product offerings
• Sales & Trade Marketing Support
Collaborate with sales teams to drive distribution and in-store visibility
Develop trade marketing initiatives, promotions, and merchandising strategies
Monitor product performance across channels (retail, e-commerce, modern trade)
• Budget & Performance Management
Manage marketing budgets effectively
Track KPIs such as market share, brand awareness, ROI, and sales growth
Prepare regular performance reports and presentations for senior management
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