dayforce
Art Director
HH Global
Remote, USA
Full-time
Senior · 5+ years experience
Remote
Discovered 1 weeks ago
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Purpose of the Job
This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly motivated and experienced Art Director to join the team based in the US.
Working in close partnership with the Strategic Copywriter, and Concept Designer, this role is central to developing, executing, and refining high-impact integrated marketing campaigns across Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) channels. The successful candidate will play a critical role in shaping the visual identity and creative direction for campaigns primarily targeting the US and LATAM markets, with a strong focus on driving measurable business outcomes such as revenue, customer acquisition, and return on investment (ROI). A foundational requirement for this role is demonstrated confidence and practical experience in integrating emerging AI and generative tools into the design and production workflow to rapidly develop high-quality, largely digital assets.
Creative Leadership & Direction
Lead the conceptualization and execution of visually stunning and strategically sound creative assets that adhere to the client's global brand guidelines while resonating locally with US and LATAM audiences.
Provide clear art direction and feedback to a team of designers, copywriters, and production specialists to ensure all output meets the highest standards of creative excellence and technical proficiency.
Translate marketing objectives and data-driven insights into compelling visual narratives and actionable campaign concepts.
Oversee the visual quality and consistency of all creative deliverables across diverse media formats, including digital advertising (display, social, video), email, web content, and occasional print/OOH.
AI Integration & Production Efficiency
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