Area Manager-Digital Marketing-Marketing Analytics
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Key skills for this role
About the Role
Marketing Analytics & Reporting Consultant – Banking Domain We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance. Key Skills (Required): Marketing Analytics & Banking domain expertise Power BI (mandatory) – dashboarding & visualization SQL & Python (must-have) – data extraction & advanced analytics Alteryx (good to have) – workflow automation & ETL
Key Skills for This Role
Full Job Posting
Responsibilities
- What You’ll Do:
- Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.
- Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
- Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.
- Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
- Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
- Clearly communicate analysis as presentations to technical & non-technical groups
- Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
- Develop and maintain effective working relationships with colleagues in other areas of Marketing.
- Manage projects independently while mentoring junior team members.
- This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.
- What You’ll Do: - Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain. - Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX. - Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning. - Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis. - Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience - Clearly communicate analysis as presentations to technical & non-technical groups - Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met. - Develop and maintain effective working relationships with colleagues in other areas of Marketing. - Manage projects independently while mentoring junior team members. This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.
Qualifications
- Graduation
- Marketing Analytics & Banking domain expertise
- Power BI (mandatory) – dashboarding & visualization
- SQL & Python (must-have) – data extraction & advanced analytics
- Alteryx (good to have) – workflow automation & ETL
- Graduation - Marketing Analytics & Banking domain expertise - Power BI (mandatory) – dashboarding & visualization - SQL & Python (must-have) – data extraction & advanced analytics - Alteryx (good to have) – workflow automation & ETL
About EXL
EXL is a global data and AI company that provides analytics, digital operations, and industry-specific services to enterprises in insurance, healthcare, banking, retail, media, and energy.
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