Arabic SEO Generalist - MENA
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Key skills for this role
About the Role
Canva is looking for an Arabic SEO Generalist for the MENA region to focus on outreach, link building, and content creation. The role involves collaborating with the MENA SEO Lead and contributing to local SEO strategies.
Key Skills for This Role
Responsibilities
- Identify relevant external websites, publishers and partners for link building and brand mention opportunities across the Arabic/MENA web, and run outreach using tailored messaging
- Build and run campaigns that earn Canva citations and mentions in AI answer engines by securing placements on high authority sources
- Reclaim unlinked brand mentions and pursue placements on listicles, directories and reference pages that feed LLM answers
- Monitor how often and how Canva is mentioned and cited in AI answers for priority Arabic queries, and feed insights back into the outreach and content roadmap
- Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, and broken link building
- Analyse competitor backlink and AI citation profiles to uncover replicable opportunities
- Prioritise prospects based on relevance, authority, likelihood of success, and citation potential
- Maintain accurate documentation and tracking of campaigns, link quality, AI mention coverage and SEO performance metrics, and communicate results to stakeholders
- Support the creation, optimisation, and publication of SEO driven content for Canva's key landing pages and blog posts in Arabic
- Partner closely with the Country SEO Lead to support broader SEO initiatives and contribute outreach insights that inform local strategy
- Collaborate with the broader MENA marketing, community, partnerships, and product teams to identify opportunities that strengthen brand visibility and organic growth
- Embrace emerging AI tools and evolving search trends to improve outreach workflows, scale impact, and identify new growth opportunities
Requirements
- Experience in SEO, preferably with hands on outreach and link building
- Fluency in Arabic (native or near native)
- Strong understanding of SEO tools and analytics
- Ability to create and optimize SEO driven content
- Excellent communication and collaboration skills
- Familiarity with AI tools and emerging search trends
Full Job Posting
About the team
- As SEO Generalist for MENA (focussing on GCC & Egypt), you'll be part of both the Organic Growth speciality and International Supergroup, working in a dual alignment model.
- The International Supergroup is becoming Canva's biggest growth driver in 2026 and beyond.
About the role
- As a SEO Generalist for MENA, you'll contribute to core aspects of SEO from hands on content creation and localized research to running link building campaigns, all the way to performance monitoring and reporting.
- This role is ideal for someone early in their SEO journey who is looking to develop strong technical foundations, grow their strategic thinking, and build toward increased ownership and leadership over time.
What you'll be doing
- Identify relevant external websites, publishers and partners for link building and brand mention opportunities across the Arabic/MENA web, and run outreach using tailored messaging aligned with Canva's brand and ethical standards.
- Build and run campaigns that earn Canva citations and mentions in AI answer engines by securing placements on the high authority, frequently cited sources these models draw from.
- Reclaim unlinked brand mentions and pursue placements on the listicles, directories and reference pages (including Arabic Wikipedia and equivalents) that disproportionately feed LLM answers.
- Monitor how often and how Canva is mentioned and cited in AI answers for priority Arabic queries, and feed those insights back into the outreach and content roadmap.
- Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, and broken link building.
- Analyse competitor backlink and AI citation profiles to uncover replicable opportunities.
- Prioritise prospects based on relevance, authority, likelihood of success, and citation potential.
- Maintain accurate documentation and tracking of campaigns, link quality, AI mention coverage and SEO performance metrics, and communicate results to relevant Canva stakeholders.
- Ensure all activity adheres strictly to white hat practices and Canva's quality guidelines.
- Support the creation, optimisation, and publication of SEO driven content for Canva's key landing pages and blog posts in Arabic.
- Use local insights, keyword research, and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages.
- Partner closely with the Country SEO Lead to support broader SEO initiatives and contribute outreach insights that inform local strategy.
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