Arabic SEO Generalist - MENA (12 month contract)
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Key skills for this role
About the Role
Canva is seeking an Arabic SEO Generalist for the MENA region on a 12-month fixed-term contract. You will contribute to link building, content creation, and SEO strategy, working hybrid from Dubai.
Key Skills for This Role
Responsibilities
- Identify relevant external websites for link building and brand mention opportunities across the Arabic/MENA web and run outreach
- Build and run campaigns to earn Canva citations and mentions in AI answer engines
- Reclaim unlinked brand mentions and pursue placements on listicles, directories, and reference pages
- Monitor how Canva is mentioned in AI answers for priority Arabic queries and feed insights into outreach and content roadmap
- Research and build prospect lists using guest posting, resource page insertions, and broken link building
- Analyse competitor backlink and AI citation profiles to uncover replicable opportunities
- Maintain accurate documentation and tracking of campaigns, link quality, AI mention coverage, and SEO performance metrics
- Support creation, optimisation, and publication of SEO driven content for Canva’s key landing pages and blog posts in Arabic
- Partner with Country SEO Lead and collaborate with MENA marketing, community, partnerships, and product teams
- Embrace emerging AI tools and evolving search trends to improve outreach workflows and scale impact
Requirements
- Native Arabic speaker with business level English
- Experience in link building, digital PR, content marketing, or similar outreach focused roles
- Strong written and verbal communication skills
- Detail oriented and data informed with strong organizational skills
- Experience with CMS platforms and structured content briefs
- Familiarity with SEO tools (e.g., Ahrefs, Google Search Console, Screaming Frog) and/or outreach platforms (e.g., Pitchbox, BuzzStream)
- Growth mindset and willingness to learn
- Quick to learn new software and comfortable using AI tools
Full Job Posting
About the Role
- As SEO Generalist for MENA, you'll contribute to core aspects of SEO — from hands on content creation and localized research to running link building campaigns, all the way to performance monitoring and reporting.
- This role is ideal for someone early in their SEO journey who’s looking to develop strong technical foundations, grow their strategic thinking, and build toward increased ownership and leadership over time.
What You’ll Be Doing
- Identify relevant external websites, publishers and partners for link building and brand mention opportunities across the Arabic/MENA web, and run outreach using tailored messaging.
- Build and run campaigns that earn Canva citations and mentions in AI answer engines by securing placements on high authority, frequently cited sources.
- Reclaim unlinked brand mentions and pursue placements on listicles, directories and reference pages that disproportionately feed LLM answers.
- Monitor how often — and how — Canva is mentioned and cited in AI answers for priority Arabic queries, and feed those insights back into the outreach and content roadmap.
- Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, and broken link building.
- Analyse competitor backlink and AI citation profiles to uncover replicable opportunities.
- Prioritise prospects based on relevance, authority, likelihood of success, and citation potential.
- Maintain accurate documentation and tracking of campaigns, link quality, AI mention coverage and SEO performance metrics.
- Support the creation, optimisation, and publication of SEO driven content for Canva’s key landing pages and blog posts in Arabic.
- Partner closely with the Country SEO Lead to support broader SEO initiatives and contribute outreach insights that inform local strategy.
- Collaborate with the broader MENA marketing, community, partnerships, and product teams to identify opportunities that strengthen brand visibility and organic growth.
- Embrace emerging AI tools and evolving search trends to improve outreach workflows, scale impact, and identify new growth opportunities.
You're probably a match if you
- Native Arabic speaker with strong understanding of regional dialects and business level English.
- Experience in link building, digital PR, content marketing, or similar outreach focused roles, with a solid understanding of SEO fundamentals.
- Confident building authentic relationships with publishers, creators, and partners.
- Strong written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Detail oriented and data informed, with strong organisational skills and the ability to manage multiple outreach initiatives.
- Experience working with CMS platforms and structured content briefs.
- Familiarity with SEO tools (e.g. Ahrefs, Google Search Console, Screaming Frog) and/or outreach platforms (e.g. Pitchbox, BuzzStream).
- Growth mindset with a willingness to learn, seek feedback, and continuously improve.
- Proactive in identifying opportunities to enhance user experience and challenge existing approaches.
- Quick to learn new software and comfortable using AI tools for research, drafting, and analysis; basic knowledge of LLMs is a plus.
- Thrive in cross functional, collaborative environments and global teams.
- Experience creating content or assets that support outreach campaigns.
What You’ll Learn And How You’ll Develop
- Develop strategic SEO skills across technical, content, and authority pillars—growing beyond pure execution
- Learn international best practices and how to localize them.
- Grow your ability to analyze search data and user behavior.
- Work closely with global SEO experts to build strategic thinking.
- Build a strong foundation for long term growth in content and organic search.
- Become proficient in AI powered workflows that multiply your productivity and effectiveness
- Contribute to a global knowledge sharing culture where your insights shape international outreach strategy
Where And How You Can Work
- This role is a 12 month fixed term employee contract (full time hours) with potential to stay beyond 12 months.
- While we support flexible ways of working, for this role it would be great to have someone who can join in a hybrid capacity once we have our Dubai office set up.
Other Stuff To Know
- We make hiring decisions to engage contractors based on your experience, skills and passion.
- Please note that interviews are conducted virtually.
- Please complete your application in English.
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