App Growth Executive (E-commerce / Mobile App)

Role Overview

Key Responsibilities

• Analyze the in-app customer journey and improve conversion from visit or install to purchase.
• Drive growth in app revenue, conversion rate, and repeat purchases.
• Work with media buying to improve campaign performance and profitability.
• Suggest offers, promotions, and growth initiatives to increase app sales.
• Monitor CAC, ROAS, AOV, retention, and LTV.
• Improve push notifications, in-app offers, CRM campaigns, and customer reactivation.
• Plan and monitor A/B tests to improve conversion and sales.
• Work with developers and designers to implement app improvements.
• Identify sales-funnel drop-off points and recommend practical solutions.

Requirements

• 2–3 years of experience in mobile app growth, e-commerce growth, or digital growth.
• Good knowledge of GA4 and/or Firebase.
• Strong understanding of the e-commerce conversion funnel.
• Experience with CRM, retention, and push notifications is highly preferred.
• Strong analytical mindset focused on sales and revenue rather than only traffic or app downloads.
• Ability to work effectively with media buyers, developers, and designers.

Compensation

• Salary is AED 6,000–7,000 per month plus performance incentives.
• The main KPI is growth of Dr. Nutrition app sales and revenue.