APJ Senior Lifecycle and Retention Manager, Amazon Leo

Description Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. The Amazon Leo APJ Consumer team is looking for a talented Senior Manager, Subscriber Lifecycle & Retention to own the full subscriber lifecycle — from activation through mature tenure — across the Asia-Pacific and Japan region. This role combines lifecycle marketing strategy with retention and churn prevention, ensuring subscribers activate successfully, engage deeply with the service, and remain loyal customers over the long term. You will be responsible for building proactive lifecycle communications from day zero, deploying predictive churn indicators to identify at-risk subscribers, developing intervention strategies, and executing save programs that protect customer lifetime value. You will own the end-to-end lifecycle and retention strategy, designing and executing automated programs that drive activation, engagement, early intervention, and churn reduction across email, push, in-app, SMS, and outbound channels. You will work closely with GTM, Growth, Product, Marketing, Field Service, Customer Service, Finance, and Analytics teams across multiple APJ markets. A successful candidate will be both creative and highly analytical, with deep experience building lifecycle marketing and retention programs for subscription businesses operating across diverse markets. We are looking for someone customer obsessed and data-driven with a proven track record of improving activation rates, reducing churn through proactive engagement and targeted interventions, and driving measurable subscriber outcomes at scale. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and experienced in navigating the cultural, regulatory, and market nuances of the APJ region. This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations Key job responsibilities Lifecycle Marketing & Engagement - Design and execute the end-to-end subscriber lifecycle strategy from onboarding through mature tenure, defining communication cadence, channel mix, and messaging for each stage across APJ markets - Build and optimize the activation program, ensuring new subscribers complete setup and adopt key features within the first 30 days - Define segmentation strategies leveraging behavioral data, tenure, and usage patterns to personalize communications; execute A/B tests to continuously improve engagement - Define and execute subscriber cross-sell and up-sell campaigns Retention & Churn Prevention - Develop and execute the churn prevention strategy, deploying predictive indicators to identify at-risk subscribers and match them to the right interventions - Define and manage retention offers, eligibility gating, and distribution plans accounting for market-specific dynamics - Build and optimize save programs across inbound and outbound channels, measuring effectiveness through testing and holdout groups; own the bottom-up churn forecast Analytics & Cross-Functional Partnership - Track and report on lifecycle and retention KPIs; deliver business analyses and strategy documents quantifying contribution profit impact of initiatives - Partner with Data Science, Product, and Engineering to develop churn models and define tooling requirements, influencing the product roadmap to reduce operational burden Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Acknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. IDE statement: Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.