Analyst/Senior Analyst, Meta Search Engine Marketing (Bangkok Based, Relocation provided)
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Key skills for this role
About the Role
Agoda is looking for an Analyst/Senior Analyst for Meta Search Engine Marketing, based in Bangkok with relocation provided. You will experiment with text ads, bidding, and campaign structures on search engines, and analyze data to optimize campaigns.
Key Skills for This Role
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines
- Adapt to new product features and roll out changes from successful tests
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others
- Analyze the vast amounts of data generated by experiments, develop models for optimization, and build dashboards for account managers
Requirements
- Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- 2+ years’ experience in top tier management consulting, investment banking, private equity, or strategy/business operations for a fast growing globally operating tech company
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
- Experience in digital marketing (preferred)
- Academic research experience (preferred)
Full Job Posting
About Agoda
- At Agoda, we bridge the world through travel.
- We are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries.
- Data and technology are at the heart of our culture.
Get to Know our Team
- The Performance Marketing Team of Agoda is a world leader in online marketing.
- This department is highly data driven and focused on developing at scale marketing programs.
- The team is a blend of the best analysts, marketing strategists, and data scientists in the world.
In this Role, you’ll get to
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
What you’ll Need to Succeed
- Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- 2+ years’ experience in top tier management consulting, investment banking, private equity, or strategy/business operations for a fast growing globally operating tech company
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
It’s Great if you Have
- Experience in digital marketing
- Academic research experience
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