Analyst/Senior Analyst, Customer Marketing (Bangkok Based, Relocation provided)
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Key skills for this role
About the Role
Agoda is seeking an Analyst/Senior Analyst for Customer Marketing to drive data-driven marketing programs. The role involves experimentation, modeling, and reporting to optimize campaign performance and customer lifetime value.
Key Skills for This Role
Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago, and other search engines
- Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques
- Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders
Requirements
- Bachelor's degree or higher in a quantitative subject (computer science, mathematics, engineering, business, or science)
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity, or strategy/business for a fast growing global tech company
- Experience in one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI)
- Ability to move fast and be efficient, making decisions on objective evidence
- Innate desire to take ownership, make an impact, and influence outcomes
- Excellent organizational skills, attention to detail, and ability to work independently
Full Job Posting
About Agoda
- Agoda is a travel booking platform, part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries.
- The Marketing team is highly data driven and focused on developing at scale, measurable marketing programs to improve customer lifetime value.
Role Scope Examples
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago, and other search engines.
- Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques.
- Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.
What You’ll Need to Succeed
- Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, business, or science).
- Excellent verbal and written communication skills in English.
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity, or strategy/business for a fast growing global tech company.
- Experience in one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI).
- Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel.
- Innate desire to take ownership, make an impact, and influence outcomes.
- Excellent organizational skills, attention to detail, and ability to work independently.
It’s Great If You Have
- Experience in digital marketing or ecommerce.
- Experience with A/B testing and other testing metrics.
- Strong presentation and negotiation skills.
- Skills that foster collaboration and team spirit.
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