Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)
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Key skills for this role
About the Role
Agoda is hiring multiple Analyst/Senior Analyst roles in B2B Digital Marketing, based in Bangkok with relocation provided. The roles involve optimizing campaign performance, modeling, and reporting/analysis across various marketing channels.
Key Skills for This Role
Responsibilities
- Experiment with ads/campaign structures and bidding/pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago
- Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques
- Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations
- Adapt to new product features and roll out changes from successful tests
- Liaise with product teams on implementation roadmap for models
Requirements
- Bachelor's degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, business, or science)
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity, or strategy/business for a fast growing global tech company
- Experience in one or more data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL) and visualization tools (Tableau, Power BI)
- Ability to move fast and be efficient, making decisions on objective evidence
- Innate desire to take ownership, make an impact, and influence outcomes
- Excellent organizational skills, attention to detail, and ability to work independently
- Experience in digital marketing or ecommerce (preferred)
- Experience with A/B testing and other testing metrics (preferred)
- Strong presentation and negotiation skills (preferred)
Full Job Posting
About the Role
- The B2B Digital Marketing team is responsible for delivering high quality, scalable marketing campaigns for partners across B2B2C channels.
- Works closely with Commercial, Product, Data, and regional Marketing teams.
- Mission is to balance operational excellence with growth impact, building repeatable, scalable frameworks.
Example Responsibilities
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding/pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago.
- Modeling: Analyze vast amounts of data, develop predictive models using data science techniques, and liaise with product teams.
- Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations.
What You’ll Need to Succeed
- Bachelor’s degree or higher from top university in a quantitative subject.
- Excellent verbal and written communication skills in English.
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity or strategy/business for a fast growing global tech company.
- Experience in one or more data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL) and visualization tools (Tableau, Power BI).
- Ability to move fast and be efficient, making decisions on objective evidence.
- Innate desire to take ownership, make an impact and influence outcomes.
- Excellent organizational skills, attention to detail and ability to work independently.
- Experience in digital marketing or ecommerce (great if you have).
- Experience with A/B testing and other testing metrics (great if you have).
- Strong presentation and negotiation skills (great if you have).
Additional Information
- Multiple analyst roles within the marketing team across different marketing channels.
- Relocation provided to Bangkok.
- Equal Opportunity Employer.
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