Analyst-Application Development-Business Intelligence
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Key skills for this role
About the Role
We are seeking an experienced Senior Marketing Analytics & Digital Marketing Specialist with 5–6 years of experience in campaign analytics, performance marketing, and end-to-end digital marketing strategy execution. This role requires strong analytical ability and deep digital marketing expertise to drive growth, optimize campaigns, and deliver measurable ROI.
Key Skills for This Role
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Qualifications
- Bachelor’s degree in marketing, Analytics, Statistics, or related fields.
- Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.
- Qualifications • Bachelor’s degree in marketing, Analytics, Statistics, or related fields. • Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.
Responsibilities
- Job Responsibilities:
- Marketing Analytics & Performance Optimization.
- Track KPIs such as CAC, ROAS, LTV, CTR, CVR, and retention metrics.
- Create Strategies to Build out new Digital Marketing campaigns.
- Collaborate closely with marketing stakeholders to define KPIs and set measurable goals.
- Perform analysis across digital marketing campaigns (SEO, social, email etc.) to identify trends, optimize performance, and maximize ROI.
- Experience on advanced tools (Adobe Analytics, Tableau, Hadoop, etc.) along with SQL Python and tableau (Good to have) to extract insights and create compelling, decision-driving reports and dashboards.
- Knowledge of A/B testing, Hypothesis testing and experimentation strategies, providing analytical insights to optimize campaign performance.
- Job Responsibilities: Marketing Analytics & Performance Optimization. Track KPIs such as CAC, ROAS, LTV, CTR, CVR, and retention metrics. Create Strategies to Build out new Digital Marketing campaigns. Collaborate closely with marketing stakeholders to define KPIs and set measurable goals. Perform analysis across digital marketing campaigns (SEO, social, email etc.) to identify trends, optimize performance, and maximize ROI. Experience on advanced tools (Adobe Analytics, Tableau, Hadoop, etc.) along with SQL Python and tableau (Good to have) to extract insights and create compelling, decision-driving reports and dashboards. Knowledge of A/B testing, Hypothesis testing and experimentation strategies, providing analytical insights to optimize campaign performance.
About EXL
EXL is a global data and AI company that provides analytics, digital operations, and industry-specific services to enterprises in insurance, healthcare, banking, retail, media, and energy.
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