Amazon PPC Specialist
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Key skills for this role
About the Role
Manage Amazon advertising campaigns, develop PPC strategies, conduct keyword research, optimize performance, and analyze data for profitability and growth.
Key Skills for This Role
Full Job Posting
Amazon Ppc Strategy & Campaign Management
- Plan, build, and manage Amazon advertising campaigns, including:
- o Sponsored Products
- o Sponsored Brands
- o Sponsored Display
- o Amazon DSP
- Develop full-funnel PPC strategies for product launches, ranking, scaling, and profitability
- Structure campaigns based on best practices (auto, manual, keyword match types, ASIN targeting)
- Manage daily budgets, bids, and placement adjustments
Keyword & Asin Research
- Conduct in-depth keyword research using Amazon tools and third-party software
- Identify high-converting keywords, long-tail opportunities, and negative keywords
- Perform ASIN targeting and competitor analysis to capture market share
- Continuously refine keyword lists based on search term reports
Optimization & Performance Management
- Monitor campaign performance daily and optimize bids to meet ACOS, TACOS, and ROAS targets
- Improve CTR, CVR, and sales velocity through data-driven decisions
- Scale winning campaigns while controlling wasted spend
- Pause or restructure underperforming keywords, ads, and placements
Profitability & Financial Ownership
- Own net profitability, not just ACOS, ensuring advertising spend supports sustainable growth
- Track, analyze, and optimize:
- o TACOS vs. organic sales lift
- o Contribution margin at the SKU and account level
- o Break-even ACOS per SKU based on product cost structure
- Align PPC strategy with COGS, Amazon fees, pricing, promotions, and inventory planning
- Adjust bids and budgets to prevent over-advertising, margin erosion, and stock-out-driven spend loss
Reporting & Data Analysis
- Track and analyze key metrics including:
o CTR, CPC, CVR
- o Sales, impressions, and ad-attributed revenue
- Prepare weekly and monthly performance reports with clear insights and recommendations
- Use data to forecast spend, sales, and growth opportunities
Product Launch & Ranking Support
- Create launch-focused PPC strategies to maximize visibility and early sales
- Support keyword ranking improvements through aggressive but controlled ad strategies
- Coordinate PPC efforts with promotions, coupons, and deal campaigns
Collaboration & Communication
- Work closely with:
- o Amazon SEO / listing optimization teams
- o Brand managers or account managers
- o Creative teams (for Sponsored Brand ads)
- Provide clear explanations of PPC performance and strategy to non-technical stakeholders
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