AI Social Strategist

Hootsuite

Vancouver, CAN

Full Time

Senior

1 weeks ago

Social Media StrategyAI Workflow AutomationClaudeHootsuiteTalkwalkerSocial Listening

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Social Media StrategyAI Workflow AutomationClaude

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Role Overview

We're looking for an AI Social Strategist to build Hootsuite's organic social presence with AI as the operating model from day one.
Reporting to the Director, Marketing Channels & Distribution, you'll be embedded within the AEO team and own social as a system you continuously improve.

What You'll Do

Build and run an AI first social system across Hootsuite Amplify and broader social channels (LinkedIn, X, Reddit, and Meta), using Claude, the Hootsuite MCP, and complementary tooling.
Build reusable Claude skills and MCP powered tools (brand voice drafting, post analysis, listening synthesis, competitive briefs).
Own social listening end to end using Talkwalker and complementary tools. Turn signal into weekly insights and quarterly content strategy.
Partner with the AEO team to monitor and grow Hootsuite's share of voice across AI answer surfaces.
Develop social performance analysis as a system, pairing traditional engagement and reach metrics with AI first KPIs.
Develop and ship innovative social programs across lead generation, employee advocacy through Amplify, executive thought leadership, and AI native creative formats.
Treat your role as a system to continuously improve. Within six months, the bulk of recurring work should run through automated pipelines.
Champion Hootsuite's internal AI tooling and MCP capabilities, providing structured feedback that shapes what we ship to customers.

What You'll Need

5 8 years of experience in social media, content marketing, or brand strategy roles, with at least one role where you owned strategy not just execution. B2B SaaS experience strongly preferred.
Demonstrated experience building AI augmented workflows. You've already shipped things using Claude, ChatGPT, custom GPTs, MCPs, n8n, Zapier with AI, or similar tooling.
Proficiency with social media intelligence platforms (Hootsuite, Sprout, Brandwatch, Khoros) and social listening tools (Talkwalker, Brandwatch, Sprinklr).
Familiarity with AEO, SEO, or related brand presence disciplines is a strong asset.

Who You Are

Solution seeker. You're focused on tackling new challenges and moving the business forward.
Lifelong learner. You have a growth mindset and are here to learn, experiment, and share what works.
Resilient adapter. In the face of change, you bring a thoughtful, calm approach.
Intentional collaborator. You build positive working relationships across the business.
Critical challenger. You ask difficult questions to get to the best end result.
Active communicator. You listen actively and communicate ideas clearly and proactively.
Integrated thinker. You look beyond your role to understand how your team's work drives broader goals.
Accountable owner. You take pride in your work with a mindset of ultimate accountability.
Bar raiser. You step up to help your team grow and succeed.

Canada Pay Range

CAD 78,400—CAD 109,800 CAD

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