AI Creative Lead (Remote)

• 4+ years in creative production, motion, VFX, or content, with at least the last 1 to 2 years hands-on in generative AI video and image production for real deliverables.
• A real grounding in direct-response creative. You understand how a DR ad is built (hook, problem, mechanism, proof, offer, and CTA) and can judge whether a cut will convert, not only whether it looks polished.
• Demonstrated generative craft: a reel or portfolio of AI-generated or AI-assisted video and stills, with an honest account of what you made vs. what the model made, and (ideally) how it performed.
• Deep, current fluency with the generative stack: multi-subject-consistency image models, AI video (native-audio and img-to-video), lip-sync, and AI voiceover. You have opinions on trade-offs, not just tool names.
• Character and continuity discipline: you can hold a consistent character across many shots and beats, not just generate one good frame.
• Prompt and troubleshooting fluency: you can diagnose why a render broke or a character drifted and fix it deliberately, rather than re-rolling until something lands.
• Comfort building light automation/orchestration around the tools (e.g. n8n, Gumloop, or comparable) to fan out and move assets. You don't need to be an engineer, but you're not afraid of the glue.
• A finishing eye: you know when AI output reads as a real ad vs. a tech demo, and you hold the line on craft.
• Demonstrated speed and volume in a performance, DR, or high-output content environment. Comfortable shipping many cuts and variants a week across multiple categories.
• Comfort working inside compliance rails (regulated-category claims, platform ad policy, partner brand guardrails).
• Strong collaboration across Creative, Production, Post, and Buying, and clear written communication for briefs, prompt docs, and learnings.
• Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment where the tools change under you.

• Generative video that has run as paid social or DR creative with attributable performance, not only brand or experimental work.
• Concepting or copywriting experience on DR ads, so you can improve a script or angle, not just execute it.
• Direct experience generating for regulated DR categories and getting their renders through platform filters.
• Video editing or motion/VFX background (Premiere, After Effects, DaVinci) that lets you hand editors better material and speak their language.
• Experience building reusable AI workflows for creative production: prompt libraries, character-reference systems, Claude Projects or custom GPTs, or agentic tooling that compounds team output.
• Familiarity with DAM systems (Air, Frame.io, or comparable) and production project-management tooling.
• Comfort reading performance dashboards (Looker, Tableau, in-platform reporting) to close the loop between what rendered and what converted.
• A track record of picking up brand-new tools fast and forming a real point of view on them, because this stack turns over monthly.

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