Affiliate Manager- For You Advertising
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Key skills for this role
About the Role
For You Advertising, a leading TikTok marketing agency, is seeking an Affiliate Manager to recruit and manage TikTok creators for client campaigns. The role involves affiliate recruitment, campaign management, and performance optimization.
Key Skills for This Role
Responsibilities
- Use TikTok Shop’s Affiliate Center to identify and recruit suitable creators for brand clients
- Outreach, negotiate, and onboard creators to participate in affiliate campaigns
- Build and maintain long term relationships with creators, introducing robust rewarding schemes
- Set up and manage affiliate campaigns, including product gifting, commission structures, and content briefings
- Monitor daily activity and performance metrics (CTR, sales, AOV, GMV and Affiliate %)
- Optimize campaigns to maximize conversions and creator effectiveness
- Work closely with Department Lead, content & paid teams, and clients to ensure alignment
- Track and report on affiliate campaign results using TikTok Shop dashboards and internal tools
Requirements
- Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
- Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools
- Experience managing teams and/or affiliates/influencer programs
- Highly organized, data driven, and comfortable juggling multiple accounts
- Strong communication and client facing skills
- Startup or agency background is a big plus
Full Job Posting
About Us
- For You Advertising is the UK’s leading TikTok marketing agency, partnering with ambitious, high growth brands to master TikTok commerce.
- We are seeking A Players to join our team of high performance marketers.
The Role
- As a TikTok Shop Affiliate Manager, you'll be responsible for discovering, recruiting, and managing TikTok creators and affiliates through TikTok's Affiliate Center.
- You’ll play a key role in building affiliate strategies, activating talent, and turning creators into high performing sales drivers for our clients' TikTok Shops.
Affiliate Recruitment & Activation
- Use TikTok Shop’s Affiliate Center to identify and recruit suitable creators for our brand clients
- Outreach, negotiate, and onboard creators to participate in affiliate campaigns
- Build and maintain long term relationships with creators, introducing robust rewarding schemes
Campaign Management
- Set up and manage affiliate campaigns, including product gifting, commission structures, and content briefings
- Monitor daily activity and performance metrics (CTR, sales, AOV, GMV and Affiliate %)
- Optimize campaigns to maximize conversions and creator effectiveness
Collaboration & Coordination
- Work closely with the Department Lead, content & paid teams, and clients to ensure alignment between product selection and creator strategy
- Liaise with creators to provide support, creative direction, and ensure brand compliance
Reporting & Optimization
- Track and report on affiliate campaign results using TikTok Shop dashboards and internal tools
- Share performance insights with internal stakeholders and adjust strategies accordingly
- Continuously test and iterate to improve results over time.
Requirements
- Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
- Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools.
- Experience managing teams and/or affiliates/influencer programs.
- Highly organized, data driven, and comfortable juggling multiple accounts.
- Strong communication and client facing skills.
- Startup or agency background is a big plus.
Nice to Have
- Previous experience managing DTC eCommerce stores.
- Background in digital marketing, influencer strategy, or paid social.
- Experience with TikTok Creator Marketplace and Shop Affiliate features.
- Working knowledge of tools like Shopify, WooCommerce, or other eComm platforms.
Benefits
- Fully remote working
- Flexible working hours
- Competitive salary
- Professional development and training opportunities
- Opportunity to work with a fast growing, ambitious team
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