Ad Operations Analyst - English(India)

Job Overview

Project Details

Responsibilities

• Review and evaluate advertising campaign data according to defined project guidelines.
• Identify unusual patterns, inconsistencies, or anomalies in campaign performance and related data.
• Review automated budget recommendations and assess whether they are reasonable based on the available data.
• Apply analytical and mathematical judgment when evaluating campaign data, performance trends, and budget recommendations.
• Evaluate information related to campaign performance, spend, efficiency, and advertiser outcomes.
• Review automated recommendations and system outputs used to support advertising and marketing decisions.
• Review complex or ambiguous cases and make informed decisions based on available data and project requirements.
• Classify, label, or annotate assigned data accurately and consistently.
• Provide human-reviewed evaluations to support the training and improvement of automated advertising and marketing systems.
• Document decisions and supporting reasoning clearly when required.
• Identify unclear or unusual cases and flag them according to defined project processes.
• Apply detailed project guidelines consistently across assigned tasks.
• Maintain high levels of quality, accuracy, consistency, and attention to detail.

Required Qualifications

• Educational background or equivalent experience in Advertising, Digital Marketing, Ad Operations, AdTech, MarTech, Marketing Analytics, Business Analytics, Data Analytics, Finance, Economics, or a related field.
• Experience working with digital advertising campaigns, Ad Operations, AdTech, MarTech, marketing analytics, campaign performance, or a related area.
• Strong analytical and numerical skills.
• Ability to interpret campaign and performance data and identify meaningful patterns, inconsistencies, or unusual results.
• Understanding of digital advertising performance metrics, campaign efficiency, and advertising or marketing workflows.
• Familiarity with advertising budgets, spend, and performance-based decision-making.
• Ability to evaluate automated recommendations or system outputs using available data and defined project guidelines.
• Strong attention to detail and the ability to make accurate and consistent decisions.
• Experience working with spreadsheets, data analysis tools, or related analytical platforms.
• Strong written English comprehension and documentation skills.
• Familiarity with advertising metrics such as ROAS, spend, conversions, campaign efficiency, and performance trends is preferred.