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Acquisition Manager
Café Agile en ligne
Abu Dhabi, UAE
Full Time
Senior
Remote
2 weeks ago
Customer AcquisitionDigital MarketingGoogle AdsGoogle AnalyticsMeta Ads ManagerCRM
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Customer AcquisitionDigital MarketingGoogle Ads
About the Role
We are seeking an experienced Acquisition Manager to lead customer acquisition strategies and drive sustainable growth across multiple channels. The role involves developing campaigns, optimizing funnels, managing budgets, and leveraging data-driven insights.
Key Skills for This Role
Customer AcquisitionDigital MarketingGoogle AdsGoogle AnalyticsMeta Ads ManagerCRM
Responsibilities
- Develop and execute customer acquisition strategies aligned with organizational objectives and growth targets
- Plan, manage, and optimize multi channel acquisition campaigns across paid media, organic, partnerships, referrals, affiliates
- Collaborate with marketing, sales, product, and analytics teams to improve acquisition performance
- Develop customer segmentation and targeting strategies to maximize acquisition efficiency
- Monitor KPIs including CAC, conversion rate, CLV, ROAS, and revenue growth
- Analyze acquisition funnels and campaign performance to identify optimization opportunities
- Lead A/B testing, landing page optimization, and CRO initiatives
- Manage acquisition budgets, forecasting, and channel allocation
- Identify new customer acquisition opportunities through emerging channels and partnerships
- Prepare acquisition reports, dashboards, and strategic recommendations for senior leadership
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field preferred
- 5+ years of experience in customer acquisition, growth marketing, or related roles
- 2+ years of experience managing acquisition campaigns or cross functional marketing teams preferred
- Strong understanding of customer acquisition strategies, paid media, SEO, SEM, CRO, marketing analytics
- Experience with Google Ads, Google Analytics 4, Meta Ads Manager, CRM platforms, marketing automation tools
- Strong analytical, strategic thinking, and project management skills
- Excellent communication and stakeholder management abilities
- Ability to work independently in a remote environment
Full Job Posting
About Us
- We are a growth focused organization committed to expanding our customer base, strengthening market presence, and delivering sustainable business growth through innovative acquisition strategies.
The Role
- We are seeking an experienced Acquisition Manager to lead customer acquisition strategies and drive sustainable growth across multiple channels.
Key Responsibilities
- Develop and execute customer acquisition strategies aligned with organizational objectives, growth targets, and revenue goals
- Plan, manage, and optimize multi channel acquisition campaigns across paid media, organic channels, partnerships, referrals, affiliates, and other customer acquisition programs
- Collaborate with marketing, sales, product, customer success, analytics, and technology teams to improve customer acquisition performance and user experiences
- Develop customer segmentation, targeting, and audience strategies to maximize acquisition efficiency and conversion rates
- Monitor key performance indicators (KPIs) including customer acquisition cost (CAC), conversion rate, lead to customer conversion, customer lifetime value (CLV), return on ad spend (ROAS), and revenue growth
- Analyze acquisition funnels, customer behavior, attribution models, and campaign performance to identify optimization opportunities and improve marketing effectiveness
- Lead A/B testing, landing page optimization, campaign experimentation, and conversion rate optimization (CRO) initiatives to improve acquisition performance
- Manage acquisition budgets, forecasting, channel allocation, and performance reporting to maximize return on investment
- Identify new customer acquisition opportunities through emerging digital channels, partnerships, referral programs, and market expansion initiatives
- Ensure accurate implementation of analytics, conversion tracking, attribution frameworks, CRM integrations, and marketing technologies
- Prepare acquisition reports, dashboards, forecasts, and strategic recommendations for senior leadership
- Lead continuous improvement initiatives to optimize acquisition processes, campaign performance, and customer growth strategies while mentoring acquisition specialists and marketing team members
Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, Data Analytics, or a related field preferred
- Professional certifications in Digital Marketing, Google Ads, Google Analytics, Meta Certified Professional, HubSpot, or equivalent are advantageous
- 5+ years of experience in customer acquisition, growth marketing, digital marketing, demand generation, or related roles
- 2+ years of experience managing acquisition campaigns, growth initiatives, or cross functional marketing teams preferred
- Strong understanding of customer acquisition strategies, paid media, SEO, SEM, conversion rate optimization (CRO), marketing analytics, customer segmentation, and attribution models
- Experience with Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, CRM platforms, marketing automation tools, Power BI, Tableau, and Microsoft Office Suite
- Familiarity with email marketing, affiliate marketing, referral programs, lifecycle marketing, and performance marketing is advantageous
- Strong analytical, strategic thinking, financial, project management, and problem solving skills
- Excellent communication, stakeholder management, presentation, and cross functional collaboration abilities
- Ability to translate marketing data into scalable acquisition strategies that deliver measurable business growth
- Ability to work independently in a remote environment
What We Offer
- Fully remote work opportunity within the United Arab Emirates
- Competitive compensation package
- Professional development and growth leadership opportunities
- Exposure to customer acquisition innovation, digital transformation, advanced marketing technologies, and business expansion initiatives
- Flexible and collaborative work environment
- Supportive culture focused on innovation, collaboration, experimentation, and continuous improvement
- Opportunity to lead high impact customer acquisition initiatives that directly influence business growth and market expansion
- Clear career progression within acquisition management, growth marketing, digital marketing leadership, commercial strategy, and executive management functions
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