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The Supervisor, Activation – Search, Social, and Programmatic is responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels for Universal Pictures campaigns.
As the Supervisor, Activation, you will be responsible for the day-to-day management, quality assurance, and execution of Universal’s paid search, social, and programmatic advertising initiatives across the Performance vertical. This role involves guiding the team through campaign builds and post-analysis, evaluating vendors, managing internal/external timelines, and maintaining strong relationships with clients, leadership, and media partners.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
For a century, Universal Pictures has been known for its diverse slate of films including Jaws , E.T. , Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out , Oppenheimer and Promising Young Woman .
The Supervisor, Activation – Search, Social, and Programmatic is responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels for Universal Pictures campaigns.
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As the Supervisor, Activation, you will be responsible for the day-to-day management, quality assurance, and execution of Universal’s paid search, social, and programmatic advertising initiatives across the Performance vertical. This role involves guiding the team through campaign builds and post-analysis, evaluating vendors, managing internal/external timelines, and maintaining strong relationships with clients, leadership, and media partners.
Guide Performance team in the planning and execution of media strategies and recommendations for Universal campaigns
Oversee campaigns for all film titles across Performance vertical from initial build through post analysis
Responsible for team’s day-to-day maintenance of Performance plans for all film titles
Manage the team’s work within individual tactical documents (ie. Creative Deadlines, Plan Details, Inputs Tabs, Airtable)
In-depth check for accuracy and quality assurance of all documents and executions pertaining to Performance
Provide evidence of rigorous evaluation of recommended vendors/tactics
Include commentary on cost analysis, performance benchmarks, audience reach/scale and capabilities of partners/platforms that are recommended as well as those considered, but not recommended
React to performance of media proactively and in real time
Minimize executional errors, including timely launches, campaign pacing and spending of campaign budgets
Communicate updates to AMD and Directors immediately
Manage internal timelines to meet external deadlines
Allocate adequate time for senior review and feedback of the team’s work prior to delivery to Universal
Participate in the creation and delivery of thought pieces (POVs)
Attend and participate in Universal/agency meetings
Manage and maintain relationships with external partners (ie. media vendors)
Understand the media landscape and meet with vendors to proactively keep abreast of trends
Support Universal email/phone communication as necessary and required
Effectively communicate with leadership team (AMD and up) and direct reports to maintain efficient workflow
Backup Activation Director and Activation planning team during periods of personal time off/open roles
Collaborate with other Managers/Supervisors to build holistic strategies and plans
Manage the day to day workload of planners and assistant
Provide constructive feedback to planner and assistant level team members in a timely manner
Effectively solve problems, escalating media or billing issues when necessary
WPP’s AI-driven media operating unit.
Visit company websiteJobs and hiring trendsCAD 65000-115000 yearly / year
Full-time
Senior · 4+ years experience
Hybrid
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