Account Manager- Lead Referral Partner Development

Partner activation: number of new Lead Referral Partners identified, recruited, onboarded and actively referring within agreed timescales.

Growth from existing partners: increase in referral volume from established partners versus baseline, with clear focus on moving low-activity partners into regular referral behaviour.

Qualified lead generation: volume of qualified SenseHub and livestock monitoring leads generated through referral partners, with quality assessed against agreed customer-fit criteria.

Lead conversion: proportion of referral partner leads converted into sales opportunities, demonstrations, proposals and closed business.

Pipeline value: value of partner-sourced pipeline created and progressed, including visibility of likely close date, opportunity stage and expected revenue contribution.

Speed and quality of follow-up: timely handover of qualified leads to Monitoring New Business Managers or relevant Account Managers, with clear tracking of next actions and outcomes.

Partner engagement: completion of agreed partner contact plans, review meetings, training sessions, joint activity and campaign follow-up.

Data discipline and reporting: accurate CRM or pipeline records for partner status, lead source, lead quality, conversion progress and revenue attribution.

Cross-functional impact: positive feedback from Monitoring, Vet, Trade, Market Access and Marketing colleagues on the quality of collaboration, lead handover and partner support.

Strategic insight: regular identification of partner trends, barriers, opportunities and recommendations that can improve the referral partner model and support future SenseHub growth.