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Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
As an Account Executive at Forma.ai, you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals. You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects, helping them transform their approach to sales planning and incentive compensation.
Strategic Sales Leadership
Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts
Engage senior executives (CROs, CFOs, RevOps leaders) to position Forma.ai as a strategic partner in sales performance optimization
Develop tailored sales strategies to penetrate key accounts and expand existing relationships
Revenue Growth & Pipeline Management
Consistently achieve and exceed sales targets through disciplined pipeline management and forecasting
Leverage data-driven insights to identify high-potential opportunities and accelerate deal velocity
Collaborate with BD and Marketing to drive qualified leads and create multi-threaded sales opportunities
Process Optimization & Execution
Master the Forma.ai sales methodology to drive repeatable success across complex sales cycles
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Toronto, CAN
Toronto, CAN
, CAN
, CAN
Toronto, CAN
Toronto, CAN
Toronto, CAN
Toronto, CAN
Ensure seamless handoff between sales and implementation teams for a world-class customer experience
Optimize sales processes to reduce friction and increase efficiency in deal execution
Technology & Tools
Utilize our revenue technology stack to track, manage, and optimize sales performance
Leverage AI-powered insights to refine outreach strategies and personalize prospect engagement
Cross-Functional Collaboration
Partner closely with Marketing, RevOps, and Customer Operations to ensure alignment in messaging, lead flow, and customer onboarding
Act as the voice of the customer, providing feedback to Product and Engineering to influence roadmap priorities
5+ years of experience in enterprise sales within B2B SaaS, ideally with selling sales performance management or other revenue operations technology
A track record of exceeding quota, with experience closing six- and seven-figure deals
Deep expertise in navigating complex enterprise sales cycles and engaging senior executives
Strong analytical skills, with the ability to leverage data and insights to drive decision-making
Exceptional communication and storytelling abilities to articulate Forma.ai’s value proposition
A collaborative, team-first mindset, with experience working closely with Marketing, RevOps, and Product teams
Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success
Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program
Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend
Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader
Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest however only qualified applicants will be shortlisted.
Forma.ai is a private Canadian B2B SaaS company providing AI-powered sales compensation and performance management software to enterprises.
Visit company websiteJobs and hiring trends$750 yearly
Full-time
Senior · 5+ years experience
Remote
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