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ABM Manager
Benevity
Vancouver, CAN
Full-time
Mid-Senior
Hybrid
Discovered 2 weeks ago
Account-based marketingMulti-channel campaign executionEnterprise SaaS and B2B software marketingHubSpotSalesforceClaude
Free
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Account-based marketingMulti-channel campaign executionEnterprise SaaS and B2B software marketing
Role Overview
Own and drive 1:1 and 1:few account-based marketing programs for high-value target accounts.
Partner with Account Executives and BDRs to translate account plans into multi-channel campaigns and aligned funnel follow-up.
Collaborate with Content, Digital Marketing, Product Marketing, Events, and Marketing Operations to support company growth.
Key Skills for This Role
Account-based marketingMulti-channel campaign executionEnterprise SaaS and B2B software marketingHubSpotSalesforceClaude
Full Job Posting
About Benevity
Benevity provides technology for corporate giving, volunteering, grantmaking, employee resource groups, and other social action programs.
The company is a Canadian B Corporation with employees working across Canada, Spain, Switzerland, the United Kingdom, the United States, and other locations.
Role Overview
Own and drive 1:1 and 1:few account-based marketing programs for high-value target accounts.
Partner with Account Executives and BDRs to translate account plans into multi-channel campaigns and aligned funnel follow-up.
Collaborate with Content, Digital Marketing, Product Marketing, Events, and Marketing Operations to support company growth.
What You’ll Do
- Design tailored account campaigns with customized assets, landing pages, direct mail, and outreach sequences.
- Run quarterly 1:few programs for key buyer personas across priority market segments.
- Use AI tools such as Claude to scale personalized outreach while maintaining quality.
- Build HubSpot outbound sequences and route engaged contacts to BDRs.
- Track account engagement, funnel movement, pipeline generation, and account penetration.
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