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ABM Manager

Nasstar
Remote, GBR
Full-time
Mid · 4+ years experience
Remote
Discovered 2 weeks ago
6senseDemandbaseLinkedIn ABMHubSpotSalesforceAWS
Free

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Key skills for this role

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Key Responsibilities

  • Work with sales leadership to define and prioritise target account tiers, building account and buying-committee intelligence to inform campaign approach.
  • Build and run 1:1 and 1:few ABM campaigns (direct mail, personalised digital, targeted events, executive outreach) tailored to named accounts, working with the Campaign Content Marketer for tailored assets and the Field Marketing Exec for account-level events.
  • Embed with account and sales teams to build joint account plans, agree engagement plans per account and track account-level pipeline impact.
  • Leverage AWS and Databricks partner relationships and co-selling motions to unlock account-specific opportunities and MDF-funded activity.
  • Establish account-level engagement and pipeline scoring; report ABM contribution and ROI to the Marketing Director and sales leadership.

Skills, Knowledge and Expertise

  • Degree-level education or equivalent professional experience in a marketing discipline.
  • 4+ years' B2B marketing experience with direct ownership of an account-based marketing programme.
  • Track record building account-based campaigns that demonstrably influence enterprise sales cycles and pipeline.
  • Experience building joint account plans and working closely with sales/account teams.
  • Familiarity with ABM or intent tooling (e.g. 6sense, Demandbase, LinkedIn ABM) and CRM platforms (HubSpot, Salesforce, Dynamics).
  • Strong stakeholder management; credible with senior sales and client-facing leaders.
  • Strategic account planning, prioritisation and account segmentation skills.
  • Data-led approach to account scoring and intent signals.
  • Experience with cloud or technology partner ecosystems (AWS, Microsoft, Databricks) and co-selling motions.
  • Experience operating in a PE-backed or high-growth consultancy environment.

Benefits

  • Remote-first working with flexibility around client needs.
  • Private Medical Insurance.
  • A collaborative culture focused on learning, excellence and continuous improvement.
  • Competitive salary and bonus with clear progression pathways.

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