Women’s Health Brand Lead - EME

Role Purpose

Responsibilities

• Lead the development and execution of the central brand strategy for the assigned Therapy Area, aligned with corporate objectives and local markets' needs.
• Develop and own the annual central brand plans, including strategic imperatives, tactical planning, KPIs, and budget oversight.
• Serve as the primary strategic point of contact between the central marketing function and in-market brand teams.
• Collaborate with cross-functional stakeholders (Central/Local Medical, Market Access, Regulatory, Commercial) to ensure brand growth consistency.
• Helping to set and validate annual sales budgets and long-term plans for assigned products and assessing performance accordingly.
• Training and guiding the sales force with skills and innovative promotion for achieving commercial objectives.
• Full responsibility, management, tracking and reporting of territory approved A&P.
• Drive the creation of core central assets, messaging, and campaign frameworks for adaptation across regions.
• Planning for new product launches, starting with prelaunch activities, successful launch and post-launch tracking and reporting.
• Knowledge and expertise to drive digital marketing strategies, campaigns and tactics in addition to direct-to-consumer campaigns, metrics and best practices.
• Continuously monitoring market trends, competitive intelligence, and performance analytics to continuously refine brand strategy.
• Interaction with internal and external customers; KOLs, Hospitals and advertising agencies.
• Organizing and attending local congresses/CMEs, launch events, and Standalone meeting.
• Supporting validation of “In-licensing” search and profiling opportunities, and filling the BD team with pipeline products per the company's strategy and long-term vision.
• Planning and implementing capability and or action to drive assigned products' performance.
• Plan and attend field visits in key markets to support commercial operations and oversee assigned brands' tactics execution.

What We Look For In Candidates

Position Requirements

• Level of Education required:
• Bachelor’s Degree - Required.
• MBA Degree - Preferred.
• Years of experience required:
• Pharmaceutical Sales and Marketing in the Women’s Health therapy area within EU region - Minimum 7-8 Years of relevant experience
• Technical skills:
• Sales & Marketing know-how essential - Advanced Knowledge.
• Experience in setting up promotional arrangements and managing same with distributors - Advanced Experience.
• Proven track record of sales and marketing performance - Excellent Record.

Business

• Performance Driven
• Foster consumer & customer commitment
• Accountability/Ownership

People

• Communicate effectively
• Lead and Influence others

Self

• Continuously grow and develop
• Contribute special expertise
• Take action with integrity

Key Attributes

• Initiative
• Multi-tasking
• Results oriented
• Systems Thinking
• Planning and organisational skills
• Focused
• Market Knowledge
• Aspen Knowledge
• Product Knowledge
• Consumer relevancy
• Informal Communications skills
• Active listening skills
• Writing skills
• Presentation skills
• Meeting facilitation
• Empathy
• Leadership
• Credibility
• Networking Skills
• Organizational awareness
• Influence Skills
• Pragmatic
• Curiosity / learning agility
• Self-awareness
• High standards
• Technical/Professional knowledge
• Industry Knowledge
• Personal responsibility
• Self-assurance
• Honesty
• Ethical Conduct
• #BB