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Web Marketing Intern - Digital Experience Operations
Texas Instruments
Dallas, USA
Intern
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Role Overview
The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.
This internship is geared towards individuals who have an interest in:
• Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
• Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
• Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
• Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
• Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
• Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!
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Qualifications
- Minimum Requirements:
- Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
- Cumulative 3.0/4.0 GPA or higher
- Preferred qualifications:
- Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field
- Experience or basic proficiency with high-level programming languages (python, Java)
- Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
- Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
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