Web Marketing Development Program - Web Technology and Platforms

Qualifications

• Minimum requirements:
• Bachelors degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
• Cumulative 3.0/4.0 GPA or higher
• Preferred qualifications
• Experience in search engine optimization (SEO) or information architecture
• Familiarity with:
• How to leverage a website as a marketing tool
• Web design principles
• Channels that drive traffic to a website
• Basics of eCommerce
• Ability to analyze data, gain insight, and create recommendations from the data
• Demonstrated curiosity with strong analytical and problem-solving skills
• Excellent communication skills to simplify technical concepts
• Ability to work in teams and collaborate effectively with people in different functions
• Demonstrated ability to build strong, influential relationships
• Ability to consult and influence without authority
• Ability to work effectively in a fast-paced and rapidly changing environment and navigate ambiguity
• Ability to take the initiative and drive for results
• Strong project management and program management skills that enable on-time project delivery
• Process-oriented mindset
• Proactive with the ability to apply an appropriate sense of urgency
• Basic Knowledge of JIRA/Confluence
• Preferred, but not required, experience using:
• Adobe Experience Manager, Adobe Digital Asset Manager, video management platforms, translation services platforms, Google Search Console, Product Information Management, etc.
• Google Analytics, Google Looker Studio, Spotfire
• Minimum requirements: - Bachelors degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree. - Cumulative 3.0/4.0 GPA or higher Preferred qualifications - Experience in search engine optimization (SEO) or information architecture - Familiarity with: - How to leverage a website as a marketing tool - Web design principles - Channels that drive traffic to a website - Basics of eCommerce - Ability to analyze data, gain insight, and create recommendations from the data - Demonstrated curiosity with strong analytical and problem-solving skills - Excellent communication skills to simplify technical concepts - Ability to work in teams and collaborate effectively with people in different functions - Demonstrated ability to build strong, influential relationships - Ability to consult and influence without authority - Ability to work effectively in a fast-paced and rapidly changing environment and navigate ambiguity - Ability to take the initiative and drive for results - Strong project management and program management skills that enable on-time project delivery - Process-oriented mindset - Proactive with the ability to apply an appropriate sense of urgency - Basic Knowledge of JIRA/Confluence - Preferred, but not required, experience using: - Adobe Experience Manager, Adobe Digital Asset Manager, video management platforms, translation services platforms, Google Search Console, Product Information Management, etc. - Google Analytics, Google Looker Studio, Spotfire