Web Content Strategist (m/f/d)

• Create and maintain detailed website governance rules, including all types of content (e.g., images, documents, trainings, videos, parameters, etc.) and their placement on the website.
• Eliminate redundant practices, like inconsistent content placement or duplications (e.g., the same document uploaded multiple times with different hierarchies).
• Standardize structural and technical details for similar product categories to achieve clarity and alignment across divisions.
• Train divisions and stakeholders on the rules, guidelines, and governance framework, making sure they are understood and adopted globally.
• Set up a governance framework with clear processes to communicate new rules and guidelines and ensure they are implemented effectively across the organization.
• Work with the PIM Team to align content management processes with central governance and web publishing standards, creating a seamless end-to-end flow for content implementation.
• Develop a process to track compliance with governance guidelines and provide feedback loops to improve adoption and execution.
• Experience: At least 5 years of professional experience as Web Content Manager or similar role, ideally at a large, decentralized organization transitioning toward centralized governance and frameworks.
• Expertise in creating and implementing web content governance frameworks, rules, and guidelines.
• A track record of developing scalable processes and establishing buy-in across diverse teams with differing priorities.
• Strong understanding of web user journeys, conversion best practices, and content placement to support business growth objectives such as lead generation and organic traffic.
• Experience working with PIM systems, web publishing workflows, and collaborating with technical teams (e.g., UX, IT, and Web Teams) to implement functionalities.
• Familiarity with SEO-driven web content management and understanding of the relationship between content structure, hierarchy, and traffic performance.
• Outstanding communication and collaboration skills to foster support and accountability across divisional teams and stakeholders.
• Industry Knowledge: Semiconductor industry experience is a significant advantage.

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