VP of Marketing - Workforce Solutions

Unitek Learning

Tempe, UAE

Full Time

Executive

4 weeks ago

Marketing StrategyDemand GenerationBrand AwarenessSales MarketingData AnalysisAI and Automation

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Key skills for this role

Marketing StrategyDemand GenerationBrand Awareness

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About the Role

Unitek Learning seeks a Vice President of Marketing to lead marketing strategy for the Workforce Solutions division. This executive role involves building a data-informed marketing organization, driving employee demand generation within hospital partner systems, and overseeing brand awareness and sales marketing.

Key Skills for This Role

Marketing StrategyDemand GenerationBrand AwarenessSales MarketingData AnalysisAI and Automation

Responsibilities

Develop and lead the multi year marketing and growth strategy for the Workforce Solutions division
Anticipate and plan for scale across hospital partners, geographies, and workforce programs
Set strategic priorities, make data informed tradeoffs, and guide the organization through growth and stabilization
Operate as an executive leader with independent decision making authority and ownership of the marketing function
Own and manage the divisional marketing budget, allocating resources across demand generation, brand awareness, sales marketing, agencies, and technology
Partner with Finance on planning, forecasting, and growth modeling
Lead employee facing marketing strategy that drives enrollment within hospital partner systems
Oversee co branded marketing strategy and governance with hospital partners
Build brand awareness and credibility for Workforce Solutions among hospital executive buyers
Develop executive level messaging, positioning, and storytelling tailored to key buyer personas
Lead creation of thought leadership, case studies, and outcomes based narratives
Own sales marketing and enablement assets including executive presentations and messaging frameworks

Requirements

Bachelor’s degree required. Master’s degree preferred.
Ten or more years of progressive marketing leadership experience
Proven ability to build, lead, and scale high performing teams
Strong data, analytics, and performance orientation
Executive presence with ability to influence senior internal leaders and external partners
Ability to operate independently and make sound decisions in ambiguous environments
Experience in healthcare, workforce development, education, or adjacent industries preferred
Experience with co branded or partner led marketing models preferred
Demonstrated use of AI, automation, and modern marketing technologies

Full Job Posting

Company Description

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

Job Description

Develop and lead the multi year marketing and growth strategy for the Workforce Solutions division.
Anticipate and plan for scale across hospital partners, geographies, and workforce programs.
Set strategic priorities, make data informed tradeoffs, and guide the organization through periods of growth and stabilization.
Operate as an executive leader with independent decision making authority, accountability, and ownership of the marketing function.
Own and manage the divisional marketing budget, allocating resources across employee demand generation, brand awareness, sales marketing, agencies, and technology.
Partner with Finance on planning, forecasting, and growth modeling to ensure marketing investments scale efficiently.
Lead the employee facing marketing strategy that drives enrollment within hospital partner systems, including internal communications, benefits, and HR platforms, leader cascades, on site engagement, events, and physical and digital collateral.
Ensure consistent, repeatable execution of employee demand initiatives while adapting to partner specific needs and environments.
Oversee co branded marketing strategy and governance with hospital partners to protect and strengthen both brands.
Build brand awareness and credibility for Workforce Solutions among hospital executive buyers and decision makers.
Develop executive level messaging, positioning, and storytelling tailored to key buyer personas.
Lead the creation and evolution of thought leadership, case studies, and outcomes based narratives that support sales and business development.

Pay Range

The annual pay range for this position is $129,000.00 (minimum), $152,000.00 (midpoint), and $175,000.00 (maximum). Typical hiring range is between the minimum and midpoint. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Qualifications

Bachelor’s degree required. Master’s degree preferred.
Ten or more years of progressive marketing leadership experience, including demonstrated success driving growth through marketing initiatives.
Proven ability to build, lead, and scale high performing teams through periods of growth, change, and complexity.
Strong data, analytics, and performance orientation, with experience using insights to guide strategy and investment decisions.
Executive presence with the ability to influence senior internal leaders, external partners, and executive level stakeholders.
Ability to operate independently, make sound decisions in ambiguous environments, and lead with accountability.
Experience in healthcare, workforce development, education, or adjacent industries preferred.
Experience with co branded or partner led marketing models and enterprise B2B or field marketing environments preferred.
Demonstrated use of AI, automation, and modern marketing technologies to improve efficiency and scale.
Experience operating within multi brand or matrixed organizations preferred.

We Offer

Medical, Dental and Vision starting the 1st of the month following 30 days of employment
2 Weeks’ starting Vacation per year. Increasing based on years of service with company
10 paid Holidays and 1 Floating Holiday
401K with a Company Match
Company Paid Life Insurance at 1x’s your annual salary
Leadership development and training for career advancement
Tuition assistance and Forgiveness for you and your family up to 100% depending on program

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