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VP of Marketing - UAE Based
Pulse Hotels & Resorts
Dubai, UAE
Full Time
Executive
1 months ago
Brand StrategyMarketing LeadershipDigital MarketingContent StrategyPublic RelationsData Driven Decision Making
Free
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Brand StrategyMarketing LeadershipDigital Marketing
About the Role
Pulse Hotels & Resorts seeks a VP of Marketing to shape brand strategy, lead marketing functions, and drive growth for its portfolio of hospitality brands. The role requires 10+ years of senior marketing experience with a strong track record in brand marketing leadership, preferably in luxury hospitality.
Key Skills for This Role
Brand StrategyMarketing LeadershipDigital MarketingContent StrategyPublic RelationsData Driven Decision Making
Responsibilities
- Develop and own Pulse’s and each sub brand's brand strategy, ensuring clear, differentiated, and compelling brand identities
- Lead all brand architecture initiatives, including product positioning, messaging frameworks, and brand CI guidelines
- Oversee market research and insights to guide brand decisions, consumer segmentation, and competitive positioning
- Ensure brand consistency across all corporate, marketing, and guest facing touchpoints
- Build and lead a high performing Pulse marketing team, fostering creativity, innovation, and cross functional collaboration
- Set annual marketing goals and KPIs aligned with Pulse’s and each sub brand's strategy and revenue targets
- Own the brand marketing roadmap, including campaigns, content strategy, creative direction, and storytelling
- Oversee public relations, thought leadership, brand partnerships, and influencer/partnership strategies
- Oversee digital brand presence, including website experience, social media, SEO/SEM, and performance marketing
- Identify emerging market trends, technologies, and guest behaviors to inform brand strategy and long term planning
Requirements
- 10+ years of experience in senior marketing roles with a strong track record in brand marketing leadership
- Proven experience building, evolving, and scaling brands, preferably in luxury hospitality, a fast growing or consumer focused environment
- Demonstrated expertise in developing integrated marketing strategies that combine brand, digital, content, and communications
- Strong analytical capabilities with experience using data to inform strategic decisions
- Exceptional leadership, communication, and stakeholder management skills
- Experience managing creative teams, agencies, and significant marketing budgets
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred
Full Job Posting
Position Overview
- The role is responsible for shaping and driving the Pulse Hotels & Resorts’ and its distinct brand portfolio vision, market positioning, and overall marketing strategy.
- This executive leader oversees all marketing functions, with a strong emphasis on brand building, storytelling, customer experience, and long term strategic growth.
- The role ensures that Pulse’s & its sub brands brand identity, products, and values are consistently communicated across all communication channels and markets, strengthening recognition, loyalty, and revenue performance.
Key Responsibilities
- Develop and own Pulse’s and each sub brands brand strategy, ensuring clear, differentiated, and compelling brand identities.
- Lead all brand architecture initiatives, including product positioning, messaging frameworks, and brand CI guidelines.
- Oversee market research and insights to guide brand decisions, consumer segmentation, and competitive positioning.
- Ensure brand consistency across all corporate, marketing, and guest facing touchpoints.
- Conduct regular guests journey audits and reports across the Pulse portfolio.
- Build and lead a high performing Pulse marketing team, fostering creativity, innovation, and cross functional collaboration.
- Set annual marketing goals and KPIs aligned with Pulse’s and each sub brands strategy and revenue targets.
- Own the brand marketing roadmap, including campaigns, content strategy, creative direction, and storytelling.
- Oversee public relations, thought leadership, brand partnerships, and influencer/partnership strategies.
- Oversee digital brand presence, including website experience, social media, SEO/SEM, and performance marketing in coordination with the CCO and specialised teams.
- Identify emerging market trends, technologies, and guest behaviours to inform brand strategy and long term planning.
- Drive the brand’s expansion into new markets and channels.
Qualifications
- 10+ years of experience in senior marketing roles with a strong track record in brand marketing leadership.
- Proven experience building, evolving, and scaling brands, preferably in luxury hospitality, a fast growing or consumer focused environment.
- Demonstrated expertise in developing integrated marketing strategies that combine brand, digital, content, and communications.
- Strong analytical capabilities with experience using data to inform strategic decisions.
- Exceptional leadership, communication, and stakeholder management skills.
- Experience managing creative teams, agencies, and significant marketing budgets.
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.
Key Competencies
- Strategic thinker with a strong operational focus and a proactive, hands on mindset
- Results oriented and execution focused
- Strong brand storyteller and communicator
- Data driven decision maker
- Creative leader with high design and brand sensibility
- Collaborative and influential at the executive level
- Guest centric mindset
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