Value Proposition & Lead Generation Manager

• Develop and continuously refine compelling, differentiated value propositions for PolyPeptide across target markets and customer segments.
• Translate complex scientific, technical, and manufacturing expertise into clear, customer-focused marketing messages.
• Support brand positioning initiatives and ensure consistency across all marketing channels and customer touchpoints.

• Design, implement, and optimize lead generation strategies to build a sustainable pipeline of qualified opportunities.
• Identify priority segments, market trends, and growth opportunities in alignment with commercial objectives.
• Manage and improve marketing funnels to enhance lead quality, conversion rates, and overall campaign effectiveness.

• Organize webinars and thought leadership programs in collaboration with internal subject matter experts and external stakeholders.
• Define target audiences, messaging, and content strategies to maximize engagement and lead acquisition.
• Ensure effective lead nurturing and structured handover of qualified opportunities to the commercial team.

• Partner closely with Commercial, Innovation, Technical, and Product Development teams to align marketing initiatives with business priorities.
• Support commercial teams with relevant marketing materials, customer insights, and campaign-driven opportunities.
• Facilitate effective communication between internal stakeholders to ensure market needs are accurately reflected in marketing strategies.

• Monitor, analyze, and report key marketing and lead generation metrics, including lead volume, qualification rates, and conversion performance.
• Generate actionable insights from marketing analytics and customer engagement data.
• Continuously optimize campaigns, content, and lead generation activities to improve ROI and business outcomes.

• Master's degree in Life Sciences, Biotechnology, Pharmaceutical Sciences, Chemistry, Business Administration, Marketing, or a related field.
• Advanced qualifications such as MS, PhD, MBA, or equivalent are preferred.

• Minimum 7–10 years of experience in strategic marketing, business development, commercial excellence, consulting, or related roles within the pharmaceutical, biotechnology, CDMO, or CRO industry.
• Experience working with highly technical or scientific products and services, with the ability to translate complex concepts into compelling commercial messages.
• Demonstrated experience in developing and executing successful marketing strategies and lead generation programs.
• Proven track record of managing marketing campaigns, webinars, and customer engagement initiatives.
• Exposure to peptide manufacturing, biologics, advanced therapeutics, or related modalities will be an advantage.

• Strong strategic thinking and business acumen.
• Excellent communication, presentation, and storytelling skills.
• Ability to influence and collaborate effectively across global, cross-functional teams.
• Customer-centric mindset with strong market orientation.
• Analytical and data-driven decision-making capability.
• Strong stakeholder management and relationship-building skills.
• Proactive, results-oriented, and self-driven approach.
• Effective project management and organizational skills.
• Adaptability and ability to thrive in a dynamic and fast-paced environment.
• High level of accountability, ownership, and execution excellence.

PolyPeptide Group offers an exciting opportunity to work at the forefront of peptide-based therapeutics, a rapidly growing and innovative segment of the pharmaceutical industry.

As a key member of PolyPeptide team, you will have the opportunity to contribute to a company that is dedicated to the success of its clients and the advancement of peptide science.

Join us and be part of a global organization that is shaping the future of life-saving therapies.